The Newgen scheme, which has just secured an additional three years of government funding, will support Aaron Esh, Aletta, Charlie Constantinou, Derrick, Ewusie, Johanna Parv, Karoline Vitto, Kazna Asker, Liza Keane, Louther, Lueder, Octi, Oscar Ouyang, Pauline Dujancourt, Steve O Smith, Tolu Coker, The Ouze, The Winter House, and Yaku to show or present during LFW.
There’s also new talent entering the fray, including Addison Rae favourite Lucila Safdie; made-to-order womenswear brand Dreaming Eli; Ukrainian contemporary label Kseniaschnaider; menswear tailor Kyle Ho; artisanal designer Rory William Docherty; and adaptive brand Unhidden. Talent incubator Fashion East, which launched the careers of Kim Jones, Jonathan Anderson, and Simone Rocha among others, will celebrate its 25th anniversary.
The LFW event schedule is also robust this season. H&M will scale a runway event entitled The London Issue, which the brand has described as a “full-scale fashion experience, blending striking visuals, curated music and a distinct atmosphere,” during LFW. This follows a series of ambitious activations from the brand, including a Charli XCX concert on the eve of LFW last September.
JW Anderson and the BFC will co-host an event on Friday evening to celebrate the former’s relaunch. The BFC will then close out the season with a party in collaboration with digital fashion and lifestyle magazine Outlander.
As part of her new strategy, Weir, along with Sarah Mower, the BFC’s ambassador for emerging talent, chair of BFC Newgen and Vogue’s chief critic, is seeking to decentralize London fashion, to improve access and opportunities for young people outside of London. In line with this, the BFC is reintroducing its City Wide Celebration, a program of experiences and activities open to the public throughout September in Liverpool, Manchester, Newcastle, and London. As part of the event, the BFC will host a nationwide series of educational talks and panel discussions spotlighting the cultural and geographical roots of a selection of British designers and brands, including Barbour, Matty Bovan, Patrick McDowell, SS Daley, Talia Byre and The Winter House.
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