Bollywood Hungama was among the first ones to break the news that Son Of Sardaar 2 has been postponed from July 25 to August 1. The decision was taken by the makers of the Ajay Devgn-starrer after last week’s release Saiyaara took a surprisingly huge opening and grew dramatically on the second day. Realizing that this film is unstoppable, the producers of Son Of Sardaar 2 pushed the film by a week. Trade experts lauded Ajay Devgn and Jio Studios for this wise decision.
Trade experts discuss postponement of Son Of Sardaar 2 due to the Saiyaara wave: “Very good business call by Ajay Devgn…I don’t think we should be doubting his judgment… post-Covid, he has one of the BEST track records in Bollywood”
Vishek Chauhan, owner of Roopbani Cinema in Purnia, Bihar, said, “It was a very good business call by Ajay Devgn. Ajay is smart; he’s one of the few actors who has distributed films in Mumbai territory. Hence, he understands business better than most of us. I think he can provide people like me a great amount of insight and knowledge about box office and related aspects. I don’t think we should be doubting his judgment. When he saw that a non-star cast was performing like this, he knew that the second weekend would be even more potent than the first.”
He added, “He also must have thought that Son Of Sardaar 2 needed more single screens than multiplexes. In single screens, show-sharing would have been a tough challenge had the film stuck to its original date. As a result, their target audience would have been compromised. Therefore, I feel that this is a fantastic business decision by Ajay Devgn. Business decisions should be taken with egos kept aside.”
The postponement led to a lot of trolling. Vishek hit back at the trolls, “It is Ajay’s money which is at stake. Twitter pe log kya gyaan de rahe hai? The day they put their money and clash with a film like Saiyaara, tab samaj mein aayega. Also, let’s not forget that post-Covid, Ajay Devgn has one of the best track records in Bollywood, thanks to Drishyam 2, Raid 2, Shaitaan, Singham Again etc.”
He continued. “Now that Son Of Sardaar 2 comes on August 1, it’ll get enough single screens. If it had been released on July 25, I wouldn’t have been able to give the film shows. It would have faced the same struggle in many other mass centres of Bihar.”
Trade veteran Taran Adarsh agreed, “It’s a wise decision. He realized on time and postponed the release by a week. Now, we have Dhadak 2 also releasing on the same day as Son Of Sardaar 2. Both are franchises. So, let’s see what happens. Dhadak 2, incidentally, is again on a love story (just like Saiyaara).”
He remarked, “They (Son Of Sardaar 2 makers) have less than two weeks to score as War 2 releases on a Thursday (August 14). Nevertheless, there’s room for good content. It goes for all, including (this week’s releases), The Fantastic Four: First Steps and Mahavatar Narsimha. But one can’t deny that Saiyaara’s wave is too strong.”
Trade analyst Atul Mohan spoke on the same lines, “Yes, it’s a wise decision. However, when a big film starring a big star like Ajay Devgn gets pushed in this manner, perception-wise, it might not come across as a good thing to do. But from the business point of view, it makes sense. Now, it’ll get sandwiched between Saiyaara and War 2. They will have only two weeks to perform, as compared to earlier, when they would have had three weeks to excel before War 2 arrives. Nevertheless, a 14-day window is also more than enough to make a mark at the ticket window.”
Also Read: Subhash Ghai lauds Saiyaara’s success; says, “Big stars don’t guarantee big success”
More Pages: Saiyaara Box Office Collection , Saiyaara Movie Review
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