TL;DR
- Honey Singh launches his first luxury watch brand,
Yo Yo Watches , in Dubai. - The limited-edition line is made in partnership with Titan and Dubai-based Opul.
- The launch reflects his personal journey and deep connection to the city.
Honey Singh just dropped something new, and this time, it’s not a track. The Indian rapper, best known for hits like Desi Kalakaar and Brown Rang, has stepped into the world of fashion and lifestyle with ‘Yo Yo Watches,’ a limited-edition luxury watch line.Launched in Dubai on July 18, 2025, the brand is a collaboration with Indian watchmaker Titan and Dubai’s lifestyle label Opul. But this isn’t just a celebrity collab for clout. For Singh, it’s personal. He’s lived in Dubai, performed across the city, and even shot music videos here. After years of highs, lows, and reinvention, Singh is tying his brand to something that’s shaped him deeply: time.
As he wrote on social media, “Time is always mine.” The collection is a collaboration with India’s Titan and Dubai-based lifestyle label Opul. These aren’t mass-market timepieces. They’re limited-edition watches, designed for a younger generation that values individuality and presence and yes, a bit of swagger.
About the Watches: Style Meets Statement
Yo Yo Watches was launched with a clear intention, to blend quality craftsmanship with a narrative. Made in partnership with Titan, and designed alongside Dubai’s Opul, the watches carry a sharp, modern aesthetic. The bold, premium look is built perfectly for this stylish generation. The line features pieces for both men and women. Each watch is built with attention to detail and created in limited quantities, adding a sense of exclusivity. It’s not just about luxury for luxury’s sake, it’s about identity, time, and legacy.
Why Dubai Was the Natural Choice
For the 42-year-old singer, launching Yo Yo Watches in Dubai wasn’t just about finding a flashy location. It was about connection and perfect comeback.He’s spent years coming back to Dubai, for concerts, shoots, and eventually, a home. Singh owns a property on Palm Jumeirah, one of the city’s most exclusive areas. But more than the luxury, he says it’s the spirit of the place that resonates.Singh has often spoken about Dubai’s sense of unity, a place where people from all backgrounds live together with ease. He’s spoken about the city’s openness and how welcomed he’s always felt there, which makes it a fitting launchpad for his new venture. His social media post said it simply: “YoYo watches Dubai launch was amazing thank u everyone God is Great.”What stands out isn’t just the design or exclusivity. It’s the message behind it. Singh says the line is about survival, identity, and time, a nod to his own comeback and constant reinvention.
Still Making Music
Even with the launch of his brand, Honey Singh hasn’t taken a break from music. His newest single 6AM premiered on YouTube just last week and is already pulling in huge numbers, over 16.5 million views and climbing. It’s currently trending at #9 on YouTube’s music charts.The song carries the energy fans expect from Singh, but the timing of its release, just days before the launch of his watch line, feels intentional. Music and business are now part of the same rhythm.
FAQ
- 1. Where can I buy Yo Yo Watches?
The watches are available globally and were launched in Dubai. Details on retail partners or online availability are expected soon.
- 2. Are the watches unisex?
Yes. The collection includes styles for both men and women, with a modern, premium look.
- 3. Is this Singh’s first business outside music?
While Singh has done brand partnerships before, Yo Yo Watches is his first self-branded lifestyle venture.