Amanda Jones has been appointed BBC Studios’ chief financial officer (CFO) after serving as interim CFO.

Jones, taking over from Lorraine Burgess in August, will join the BBC Studios executive committee and become a member of the BBC’s commercial board, the commercial arm of the U.K. public broadcaster said. She will take up the role in August, reporting to Tom Fussell, CEO of BBC Studios/Commercial.

As CFO, Jones will be responsible “for the overall financial strategy and teams for the BBC’s commercial group, as well as overseeing budgeting, reporting, business support and financial controls.” The BBC said she will “work closely with the CEO and the rest of the executive committee, as well as key BBC Group and external stakeholders, to shape strategy that will help the company deliver its ambitious commercial plans.”

The exec has a wide-ranging background in finance, working across media organizations such as Sky, ITV and Emap, as well as data, insight and consulting company Kantar. She has held several finance executive roles, most recently as CFO of Kantar Worldpanel.

“I’m delighted to be joining BBC Studios at such a pivotal point on its journey,” said Jones. “As a world-renowned content company with a distinctive global brand, BBC Studios has enormous potential for continued growth and innovation. I look forward to working closely with the leadership team to drive sustainable growth, strengthen our financial strategy, and support its creative and commercial ambitions around the world.”

Fussell added: “As BBC Studios seeks to grow its business in a highly challenging market, Amanda will be instrumental in helping us drive the business forward to deliver against our ambitious plans. She is a highly commercial finance executive with extensive experience at board level in large and global organisations and holds an impressive track record in bringing together different businesses and supporting digital product growth strategies in traditional media organizations.”