Kate Middleton‘s Self-Portrait dress for The Championships, Wimbledon generated $918,000 in media impact value for the British brand, according to a new report from Launchmetrics. Overall, Middleton’s attendance for the ladies’ and gentlemen’s singles finals generated $36 million in MIV for the tournament. (MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.)

The Princess of Wales wore the ivory look for the ladies’ singles final between Iga Świątek of Poland and American Amanda Anisimova at The All England Lawn Tennis and Croquet Club in London on July 12. To complement her ivory Self-Portrait dress, Middleton wore a pair of Gianvito Rossi pumps and Cartier jewelry.

Middleton’s Self-Portrait frock notably generated a smaller percentage than the dress she wore to the gentleman’s singles final at Wimbledon in 2024. For last year’s edition of the grand slam, Middleton wore a purple Safiyaa dress. The look generated $4.8 million in MIV for the label.

According to Launchmetrics, the 2025 edition of the tennis grand slam generated $1.1 billion in MIV — a 23 percent increase from 2024. Ralph Lauren, Wimbledon’s official outfitter since 2006, saw the highest media value of all the brands present — $22.5 million — a 20 percent increase from 2024. Jannik Sinner, the Wimbledon gentlemen’s singles champion, generated $9.1 million in media impact value.

Throughout the 2025 edition of the tournament, Middleton was also seen in a cobalt blue midi dress by Roksanda, which she wore for the gentlemen’s singles final on July 13. The Princess of Wales’ dress coordinated with the attire worn by her family, including Prince William, who styled a navy blazer. The couple’s eldest son, Prince George, wore a similar look to his father’s, and Princess Charlotte wore a bespoke dress by Sarah Burton — a favorite designer of Middleton.