PARIS ­— Interparfums SA is poised to launch its first own home-grown fragrance brand, called Solférino Paris, which nods to the company’s headquarters.

Located at 10 Rue de Solférino, in the French capital’s 7th arrondissement, the building was acquired by the perfume-maker in 2021. Prior to that the stately building, spanning some 40,000 square feet, had most recently been the Socialist Party headquarters. 

It is composed of three buildings connected by two inner courtyards. There, ceilings soar and a marble black-and-white checkerboard floor lines the entrance. Interparfums moved into the location in 2022. 

Philippe Benacin, chairman and chief executive officer of Interparfums SA, decided to launch the collection, as lines of perfumes — including that of Van Cleef & Arpels, which Interparfums developed — have been so well-received.

“All retailers are going with fragrance collections,” said Benacin. “They’re devoting more and more space to this category. I thought that being the owner of the Solférino headquarters now, we have a reason to develop a line under the name.” 

Built in 1772, the hôtel particulier, or mansion, had ties to figures linked to literature and philosophy at the end of the 19^th and start of the 20^th centuries as part of its remarkable past. Today, the sweeping building still has an artistic bent, full of modern art, especially American Pop Art by the likes of Robert Rauschenberg, Frank Stella and Roy Lichtenstein. It is where Interparfums develops fragrances.

“We wanted to create a new niche perfume brand and got inspired by this amazing building, which is full of history,” said Victoria Scalia, marketing director of Solférino Paris. 

“So in the design, we were inspired by the architecture of this building and the storytelling — we wanted to tell the story about Paris,” she continued, adding the brand is like a celebration of that city.

Each of the 10 genderless eaux de parfum in the Solférino Paris line fetes a memorable moment — like midnight or a stolen kiss — in an iconic Parisian location. “It’s a nice way to dream and imagine yourself in a situation in Paris,” said Scalia.

Every fragrance was made by a different master perfumer, who was given a key ingredient as a launchpad to create freely, she added.

Rêverie Sur Seine, developed by Dsm-firmenich’s Nathalie Lorson, is centered on a neroli note, while 10, Solférino is built around a rose note through the lens of Givaudan’s Antoine Maisondieu. (Here, there’s a wink to the Socialist Party’s symbol, which is a rose.)

Thé Au Palais Royal shines a light on oolong tea and was mixed by IFF’s Jean-Christophe Hérault. Folies à Montmartre, by Givaudan’s Jordi Fernandez, was inspired by a black leather note.

Un Samedi à Paris, fashioned by IFF’s Tanguy Guesnet, began with a woody note, while Givaudan’s Yann Vasnier focused on a white floral creation for Paris Radieux. 

Minuit Rue Princesse, dreamed up by Dsm-firmenich duo Coralie Spicher and Fabrice Pellegrin, is an oud scent and Givaudan’s Shyamala Maisondieu concocted Un Baiser Place Vendôme, which has two sandalwood notes. 

Ambery Coup de Foudre Quai Voltaire is by IFF’s Anne Flipo, while L’Été Avenue Gabriel, crafted by IFF’s Amandine Clerc-Marie, has a fruity accent. 

More perfumes will be added to the collection.

Solférino Paris’ fragrance bottles have curved facets and a white label featuring what looks like architectural moldings around it. The brand logo on the white cap is reminiscent of a radiant sun, with an S10 in the middle. That logo is also engraved in the glass. A green grosgrain ribbon-like detail wraps around the flacon’s neck.

A similar green strip appears on the outer packaging, which has on its back an illustration of an emblematic Parisian location.

Each fragrance exists in two sizes — a 125 ml., which retails at 260 euros, and a 70 ml., for 160 euros. A discovery set comes with 10 2-ml. formats, priced at 38 euros, and another set with five 15-ml. edps is 180 euros.

Two candles, selling for 90 euros each, round out the collection. More art de vivre objects, including home products, are expected to follow.

Solférino Paris will have its own Parisian boutique that is due to open in September. The flagship, on 310 Rue Saint-Honoré, stands on the stretch of the street that’s become a fragrance destination. Details of Interparfums’ headquarters will be reflected in the boutique’s decor.

The new fragrance collection just launched exclusively at Paris’ Publicis Drugstore. That will be followed on Monday at Selfridges in London, then a wider rollout in selective stores between September and spring 2026. Altogether, there should be 100 doors in its first year.

In store, the scents will be shown on a table mapping out Paris’ historic monuments through illustrations. Fragrance bottles can be customized with such drawings.

“It’s a nice way to bring the Parisian storytelling to your bottle and make it unique,” said Scalia.

Solférino Paris’ dedicated e-commerce site will launch in early September. 

Interparfums executives would not discuss projections, but industry sources estimate Solférino Paris will generate about 10 million euros in first-year retail sales.

The idea with the collection, according to Benacin, is to grow interest and attraction and to become a fragrance-collection player on the market.

Interparfums also has in its portfolio fragrance licenses including Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, Lacoste and Moncler, and it owns Lanvin and Goutal fragrances as well as the Rochas brand.