Univision has revealed the date and location for the 2025 Premios Juventud, Billboard can exclusively announce Wednesday (July 16). 

For its 22nd edition, the ceremony will take place in Panama City, Panama, for the first time, and will air live on Sept. 25, coinciding with Hispanic Heritage Month. Nominations for the fan-voted awards will officially be announced on Aug. 19. 

“Our alliance with the Republic of Panama reaffirms our commitment to honoring the strengths of Latin American countries, which form the foundation of our community, values and traditions. Panama’s strategic location, vibrant culture and rich ethnic diversity stand out as key hub for investment, tourism and international business,” Ignacio Meyer, president of Univision Networks Group at TelevisaUnivision, said in a press statement. “We are excited to host Premios Juventud in Panama this September, as part of our Hispanic Heritage Month celebrations, showcasing everything the country has to offer to the world.”

Known for recognizing young artists and creators for their contributions in society and music, this year’s event will also honor Panamanian music icons who continue inspiring audiences today, as noted by Meyer. 

“This celebration in Panama is a clear sign of trust in our country as a creative, vibrant epicenter full of possibilities,” added Maruja Herrera, minister of culture of the Republic of Panama. “This international recognition highlights the strength of our identity, the richness of our artistic expressions and the dynamism of a new generation that builds with courage, imagination and commitment. Panamanian and Latin American youth will find here a space to shine, to share their voices and to strengthen the connection between cultures, musical genres and unifying causes.” 

For minister of tourism Gloria de León, Premios Juventud taking over the Central American country is an “invaluable boost for tourism.”

“From the Tourism Authority, we celebrate this great opportunity because it means global exposure for our landscapes, culture, gastronomy and hospitality,” she expressed. “Every image that comes from Panama in this broadcast will be an open invitation to the world to come and discover us. I am deeply moved to see our country shine before so many eyes. This platform not only gives us visibility but also energizes our tourism economy and solidifies Panama as the ideal venue for major international events.” 

Additionally, this year’s vibrant Premios Juventud logo — created by Panamanian artist Eduardo Bragin — is inspired by Mola, which, according to the statement, is “a traditional hand-crafted textile art from Panama that is an essential part of the clothing worn by the indigenous Guna women.”