In the first half of 2025 in the United States, Morgan Wallen’s I’m the Problem was the most popular album, while Kendrick Lamar and SZA’s “Luther” was the most-streamed song (by on-demand audio streams), respectively, according to data tracking firm Luminate.

Read more about midyear metrics in the 2025 Luminate Midyear Music Report.

No ‘Problem’: For the tracking period of Jan. 3 through July 3, 2025, Wallen’s I’m the Problem was the most popular album in the U.S. The set was released on May 16 and earned 2.562 million equivalent album units in the first half of the year. (See full top 10 chart, below). I’m the Problem debuted at No. 1 on the weekly Billboard 200 chart dated May 31 and spent its first eight weeks atop the list (through the most recently published chart, dated July 19). It marked his third leader on the chart, following 2023’s One Thing at a Time and 2021’s Dangerous: The Double Album. The two projects also finished as Luminate’s most popular album of 2023 and 2021, respectively.

The most-streamed song by on-demand audio streams (inclusive of user-generated content [UGC] streams) was Kendrick Lamar and SZA’s “Luther,” with 530.4 million clicks in the first six months of the year.

Equivalent album units – for album titles and chart rankings cited below (but not industry volume numbers) – comprise traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sales, or 10 individual tracks sold from an album, or 3,750 ad-supported on-demand official audio and video streams generated by songs from an album, or 1,250 paid/subscription on-demand official and audio streams generated by songs from an album.

Equivalent album units cited for album titles in this story, and in the “Midyear Top 10 Albums in U.S.” chart do not include user-generated content (UGC) streams. UGC streams are included in Luminate’s industry volume numbers and its midyear song streaming rankings. (UGC streams are not factored into any of Billboard’s weekly charts.)

For the sake of clarity, equivalent album units do not include listening to music on broadcast radio or digital radio broadcasts. All numbers cited in this story are rounded, and for the U.S. only. Programmed streams are not included in any of the data in this story.

Luminate (formerly MRC Data, Nielsen Music and SoundScan) began tracking music consumption in 1991. Luminate’s sales, streaming and airplay data is used to compile Billboard’s weekly charts.

Of I’m the Problem’s 2.562 million equivalent album units earned at midyear, SEA units comprise 2.326 million (equaling 3.06 billion on-demand official audio and video streams of the set’s songs), album sales comprise 211,000 and TEA units comprise 25,000.

The top five most popular albums at the midyear point in the U.S. are I’m the Problem, SZA’s Dec. 2022 release SOS (1.711 million; bolstered by its December 2024 deluxe reissue dubbed SOS Deluxe: LANA), Lamar’s 2024 release GNX (1.706 million), Bad Bunny’s 2025 release DeBÍ TiRAR MáS FOToS (1.65 million) and Sabrina Carpenter’s 2024 album Short n’ Sweet (1.331 million). Short n’ Sweet and SOS were the Nos. 3 and 4 most popular albums of the year in Luminate’s 2024 year-end report.

2025’s Midyear Top 10 Albums in U.S. (by Equivalent Album Units)
1. Morgan Wallen, I’m the Problem (2.562 million)
2. SZA, SOS (1.711 million)
3. Kendrick Lamar, GNX (1.706 million)
4. Bad Bunny, DeBÍ TiRAR MáS FOToS (1.650 million)5. Sabrina Carpenter, Short n’ Sweet (1.331 million)6.The Weeknd, Hurry Up Tomorrow (1.229 million)
7. PARTYNEXTDOOR & Drake, $ome $exy $ongs 4 U (1.229 million)
8. Morgan Wallen, One Thing at a Time (1.099 million)
9. Lady Gaga, MAYHEM (966,000)
10. Playboi Carti, MUSIC (949,000)
Source: Luminate, for the tracking period Jan. 3 through July 3, 2025. UGC (user-generated content) streams are not included in this chart, but are included in Luminate’s on-demand streaming charts (below). Luminate’s equivalent album unit totals include SEA and TEA for an album’s songs registered before an album’s release, but only during the tracking period.

2025’s Midyear Top 10 Selling Albums in U.S. (Physical & Digital Album Sales Combined)
1. The Weeknd, Hurry Up Tomorrow (495,000)
2. Kendrick Lamar, GNX (326,000)
3. Sabrina Carpenter, Short n’ Sweet (275,000)
4. Lady Gaga, MAYHEM (238,000)
5. Morgan Wallen, I’m the Problem (211,000)
6. Taylor Swift, Lover: Live From Paris (206,000)
7. Chappell Roan, The Rise and Fall of a Midwest Princess (180,000)
8. Stray Kids, HOP (149,000)
9. ENHYPEN, DESIRE : UNLEASH (145,000)
10. Cynthia Erivo, Ariana Grande & Various Artists, Wicked: The Soundtrack (134,000)
Source: Luminate, for the tracking period Jan. 3 through July 3, 2025.

2025’s Midyear Top 10 Selling Vinyl Albums in U.S.
1. Kendrick Lamar, GNX (226,000)
2. Sabrina Carpenter, Short n’ Sweet (169,000)
3. Taylor Swift, Lover: Live From Paris (164,000)
4. The Weeknd, Hurry Up Tomorrow (144,000)
5. Lady Gaga, MAYHEM (122,000)
6. Chappell Roan, The Rise and Fall of a Midwest Princess (105,000)
7. Billie Eilish, Hit Me Hard and Soft (92,000)
8. Tyler, The Creator, IGOR (91,000)
9. Fleetwood Mac, Rumours (83,000)
10. Cynthia Erivo, Ariana Grande & Various Artists, Wicked: The Soundtrack (76,000)
Source: Luminate, for the tracking period Jan. 3 through July 3, 2025.

Total U.S. Audio Album Consumption Increases 3.9% at Midyear: Year-to-date, total equivalent audio album units increased by 3.9% (to 558.9 million) as compared to the same time frame in 2024 (537.9 million in the span of Dec. 29, 2023, through June 27, 2024). (On-demand video streams are excluded from this year-over-year comparison due to a trend break that Luminate notes in its report: “A change in provider reporting was made in January 2024 that affects the Non-Song UGC category. Thus, we are unable to provide video trending.”)

Total U.S. album sales — traditional purchases of physical and digital download albums — declined by 6% to 41 million (down from 43.6 million in the first half of 2024). U.S. physical album sales (vinyl, CD, cassette, etc.) dipped by 3.2% to 34.2 million (down from 35.3 million) and U.S. digital album purchases (like those from the iTunes Store and similar download stores) fell 17.7% to 6.8 million (down from 8.3 million).

Notably, Luminate highlights that if one excluded Taylor Swift albums from the year-over-year comparisons, then both total U.S. album sales, and U.S. physical album sales, would have increased year-over-year. (Swift loomed very large in the first half of 2024 with her monster album The Tortured Poets Department, while her overall album catalog posted big sales figures around her then-ongoing The Eras Tour). If one removed Swift’s albums from the math, U.S. album sales would have increased by 1.9% in the first half of 2025 (to 40.2 million), while U.S. physical album sales would have rose by 5.5% (to 31.7 million).

Luminate also notes a trend break in its midyear report regarding independent retail physical sales: The 2025 Midyear Music Report “includes U.S. physical sales for independent retailers using modeled data. Luminate updated its reporting methodology for independent retail sales in 2024. In this report, modeled data from Luminate’s next-generation CONNECT platform replaces unmodeled data found in Music Connect for (the first half of) 2024.”

U.S. On-Demand Audio Streaming Up 4.6%, ‘Luther’ Most-Streamed Song: Lamar and SZA’s “Luther” was the most-streamed song by on-demand audio streams in the first half of 2025 in the U.S. (see list, below), with 530.4 million streams.

Total on-demand audio streams at midyear increased by 4.6% in the U.S. as compared to the same point a year ago (696.6 billion versus 665.8 billion).

UGC streams are included in Luminate’s industry streaming on-demand volume numbers (above) and its midyear streaming song charts (below). UGC streams are not factored into any of Billboard’s weekly charts.

In general, all songs in the below charts combine the assorted remixes of a song into one overall total.

2025’s Midyear Top 10 Most Streamed Songs in U.S. (On-Demand Audio)
1. Kendrick Lamar & SZA, “Luther” (530.4 million)
2. Lady Gaga & Bruno Mars, “Die With a Smile” (421.4 million)
3. Kendrick Lamar featuring Lefty Gunplay, “TV Off” (370.4 million)
4. Kendrick Lamar, “Not Like Us” (368.0 million)
5. Drake, “NOKIA” (326.3 million)
6. Morgan Wallen, “I’m the Problem” (326.3 million)
7. Teddy Swims, “Lose Control” (320.9 million)
8. Shaboozey, “A Bar Song (Tipsy)” (319.6 million)
9. Alex Warren, “Ordinary” (319.3 million)
10. Billie Eilish, “Birds of a Feather” (319.1 million)
Source: Luminate, for the tracking period Jan. 3 through July 3, 2025. Includes UGC streams.

‘Smile’ Sizzles at Radio: The most-heard song on U.S. radio in the first half of 2024 was Lady Gaga and Bruno Mars’ “Die With a Smile,” with a cumulative 1.762 million audience impressions across all formats monitored. The track led Billboard’s weekly Radio Songs airplay chart for eight weeks between February and April.

2024’s Midyear Top 10 Radio Songs in U.S. (Based on Audience Impressions)
1. Lady Gaga & Bruno Mars, “Die With a Smile” (1.762 billion)
2. Shaboozey, “A Bar Song (Tipsy)” (1.655 billion)
3. Kendrick Lamar & SZA, “Luther” (1.592 billion)
4. Myles Smith, “Stargazing” (1.391 billion)
5. Sabrina Carpenter, “Espresso” (1.372 billion)
6. Billie Eilish, “Birds of a Feather” (1.273 billion)
7. Teddy Swims, “Lose Control” (1.170 billion)
8. Benson Boone, “Beautiful Things” (1.164 billion)
9. Morgan Wallen, “Love Somebody” (1.112 billion)
10. ROSÉ & Bruno Mars, “APT.” (1.110 billion)
Source: Mediabase; Luminate Metro Radio Streaming, for the tracking period Jan. 3 through July 3, 2025.