Hurley will unveil a collection featuring the artwork of the late artist and activist Keith Haring.

The 19-piece capsule, set to be released in summer 2026, fuses Haring’s vibrant artwork with Hurley’s signature Southern California style in a fresh way, with pops of color and geometric figures adding an artistic pop to Hurley’s classics.

The collection will include men’s and women’s apparel and headwear, including swimwear, board shorts, volleys, fleeces, Ts, hats among other items. Retail prices will range from $30 to $100. Sizes range from XS to XL in women’s and XS to XXL in men’s. The capsule will be sold in retail stores and online.

“This partnership with Keith Haring felt natural for Hurley as a brand that values self-expression through fashion and art. Blending the two creative forms, we’re proud to offer a collection that channels the energy of surfing culture through the vibrant, expressive design that is signature to Haring’s work,” said Joey Gabbay, chief executive officer of Bluestar Alliance, Hurley’s parent company.

Bluestar acquired Hurley from Nike Inc. in 2019.

Surfers were the first to embrace the Hurley brand, which was started in Southern California in 1999. The brand has partnered with musicians, surfers, skateboards, among others, growing into a global youth culture brand with roots in beach lifestyle. Previous art collaborations have been with Nick Kuchar, an Oahu-based artist; and Elliot Sloan, a 16-time X-Games skateboarding medalist and Ben Grillo, a tattoo artist.

Haring emerged from the ’80s graffiti scene, Haring’s signature style featured fluid lines, intricate compositions and repeated imagery. His work often addressed contemporary social and political issues. Before he died in 1990 at the age of 31, Haring established a foundation in his name to maintain and enhance his legacy of giving to children and AIDS organizations.