Beau Domaine is getting a makeover.
The French skin care brand, co-founded by Brad Pitt in 2022, will roll out fresh product packaging, comprised of matte white bottles and wooden tops, as part of a new planet-friendly brand initiaitive on Tuesday.
“Every detail of the new look is intentional. From the recycled glass to the oak cap. I wanted science-backed skincare that makes sense — not just for your skin, but for what you stand for,” Pitt exclusively told WWD.
Beau Domaine’s new brand packaging complete with matte white bottles and oak wood tops.
The unisex brand’s new packaging is pared-down in comparison to the original casings it launched with, which consisted of dark glass bottles and wooden tops made from Château de Beaucastel, a vineyard in Provence owned by the Perrin family, embellished with finger-shaped divets. Now, the bottles are designed to be light-weight to help reduce the company’s carbon footprint.
Beau Domaine also plans to cut back on waste by using grape pomace, the leftover residue from winemaking, generated on the Perrin family’s vineyards to create bioactive skincare. The company already sources its ingredients such as vine shoots, grape water and olive oil from the same vineyards in Provence, France, near the Rhône Valley.
Brad Pitt‘s three-step skin care routine using products from Beau Domaine.
Though the packaging is evolving, the formulas of Beau Domaine’s products will remain the same. The products — the Cleansing Emulsion, the Serum, the Cream, the Fluid Cream and the Hand and Nail Cream — all contain a combination of patented compounds called GSM10 and ProGR3.
Beau Domaine’s environmentally conscious packaging comes at a time when U.S. consumers are prioritizing clean, sustainably made product alternatives. More specificially, about 40 percent of shoppers are prioritizing cosmetic products with natural components, according to a 2024 report by the American Chemical Society. In Blue Yonder’s “Consumer Sustainability Survey” from 2024, 70 percent of consumers polled “indicated that they have shopped at a retailer promoting their products as sustainable at least once or more in the past six months, which closely matches the 74 percent who reported doing so in 2022 and 2023.”
A year after its inception, Beau Domaine entered into Bluemercury doors, marking its first U.S. retail partner.