LONDON — Once upon a time, Condé Nast was all about championing its editors, but in recent years, the publishing company has tried to dim the lights on its star players as the lines of power and influence have blurred.

The Set, a newly launched talent agency by Madeleine Churchill, the former partnerships director at British Vogue, wants to uplift some of those personalities and others in the creative field.

She has tapped Funmi Fetto, The Observer Magazine’s beauty director and a contributing style and arts editor at British Vogue, who recently left her position as style editor; Alice Casely-Hayford, content director at Net-a-porter and host of the “Incredible Women” podcast; Zak Maoui, style director at Gentleman’s Journal and former GQ U.K.’s style editor; Lauren Murdoch-Smith, beauty director at Wardrobe Icons and formerly a beauty editor at British Vogue; luxury nail artist Georgia Rae, and makeup artist Jennifer Oliver.

“As the industry continues to evolve into an increasingly commercial space, I felt it was a pivotal moment for someone with my background — working on the advertising side of media publishing — to step in. I wanted to create an agency that specializes in building long-term, meaningful partnerships: ones rooted in commercial strategy and backed by insight — something I hadn’t seen reflected in other talent agencies before,” Churchill said in an interview.

“Working under Vanessa Kingori while Edward Enninful was editor in chief, I saw firsthand how the remit of the editor was rapidly expanding — not just as tastemakers, but also as cultural commentators. Editors were no longer only contributing behind the scenes, they were starring in branded content, writing accompanying features, hosting events and lending real authority to brand campaigns,” she added.

Under British Vogue’s current head of editorial content, Chioma Nnadi, many of the magazine’s prominent names have flown the nest including Sarah Harris, who is now editorial director across digital and print for Enninful’s 72 Magazine that’s due to launch in September, and Julia Hobbs, who is now a contributing editor.

Churchill said the demand for “editor-centric branded content” is unprecedented and unlike anything “I’ve seen in 15 years working in media.”

At The Set, she will be providing a number of services, including talent management and career strategy; content and brand development; brand partnerships; creative marketing and content collaborations; event concept and production, and campaign optimization and performance strategy.