This is it. The final day of Amazon Prime Day. Today—Friday, July 11—is your very last chance to scoop up all the last and best Prime Day deals sitewide—with some last-minute fashion additions worthy of a second (or third) look. Our editors have been patiently sifting through every daily refresh this week, so you didn’t have to—consider this our closing argument. The latest and greatest is all here, and there are still loads of fashion steals and beauty finds, ripe for the picking.
Vogue’s Guide to the Best Prime Day Deals 2025
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Still on the fence about what to buy? Let our editor-approved picks guide you through each and every category—from stylish fashion buys to K-beauty must-haves, trend-forward scores, and surprising travel hacks. Whether you want to go practical or impulse, these eleventh-hour buys are all you need to walk away from Amazon Prime Day 2025 without an ounce of buyer’s remorse.
The Very Best Prime Day Deals 2025, by Category
Prime Day Editors’ Picks
If you’re wondering where to start on your Amazon Prime Day journey, Vogue’s editor picks is a good place to begin. You’ll find classic jeans and camisole packs alongside home necessities, like Boll & Branch’s signature bedding set, to beauty picks galore—including those European pharmacy must-haves, sheet masks that actually provide results, and a non-sticky lip mask that lasts.
Prime Day Trending Buys
Deep dive into all things trending with the latest and greatest finds on Amazon, included within the Prime Day discounts. From viral TikTok buys, like the Sacheu peel-off lip liner stain, to the at-home matcha making kit our editors actually use, stock up on It girl essentials in the fashion, home, and beauty departments that influencers swear by. This is your ultimate guide to what’s hot right now—whether you’re going for a Sardine girl summer or in your tomato era (there’s a candle for that!), these picks will keep you on point.
The Minimalist Resort Edit
Minimalists—right this way. If you’re facing a whirlwind summer of travel, this is the edit you can rely on, no matter the destination. The color-blocked Soglio dress from Solid and Striped is fitting enough for an aperitivo overlooking the Mediterranean, just as it would be for exploring Casa Azul in Mexico City. Simply choose tonal, neutral pieces, along with textured accessories (hello, raffia!) and this capsule wardrobe can easily be mixed and matched together on the fly.
Prime Day Summer Dress Deals
Sundress season is in full swing, and you’re going to need plenty of solid options for work, weekend, and of course, all of the season’s best events. Fill your cart now—before everyone else snags your sizes. You’ll find wedding guest dress options, such as A.L.C.’s printed midi dress or Ulla Johnson’s floral fantasy, while Simon Miller’s slinky, little mini dress, is the packable pick for your next trip. We are saying a big yes to these dresses!
Prime Day Denim Deals
Summer standbys always include denim and you are going to want to strike while the iron is hot on these deals. From our favorite baggy jeans from Levi’s that feel like you plucked them straight from a vintage store, to a designer denim jacket from Stella McCartney, and a cool girl-approved jean skirt from Frame, these are the pieces we plan to wear all summer long, and certainly transition them to fall when the time comes. Load on up!
Prime Day Deals on Summer Fashion
Who knew all the best contemporary brands would be in one place, and on sale? Shop the best markdowns of fashionable favorites such as Favorite Daughter best-selling trouser, Rag & Bone’s capri pants and By Malene Birger’s knitted skirt. Plus, seasonable updates like Baum Und Pferdgarten’s striped blouse, and a cute, puffy sleeved top from Ganni, mean you’re about to have some fresh options to work with in your closet, all at discounts galore. Is there a better feeling than a sale?
Prime Day Summer Accessories Deals
You have your Bissell Little Green vacuum, you’re fully stocked on Laneige lip sleeping masks, and you sure don’t need a second Vitamix (who has the space?!). Turn your attention instead to summer’s best accessories deals. Standby favorites, such as Havaianas and Emme Parsons sandals, are high on our editors’ shopping lists, while contemporary handbag must-haves, like Staud’s mini Moon bag and Hat Attacks raffia shopper, are fail-proof options, you’re sure to wear over and over. Don’t forget those seasonal staples—like a straw sun hat (we adore Lack of Color) and Ray-Ban Wayfarers, the iconic sunglass style that never loses its cool-factor, at a fraction of the cost. What’s not to love?
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Prime Day Flip-Flop Deals
From never-fail Havaianas flip-flops to a thong heel option from Stuart Weitzman, these are the go-to pairs you’ll wear everywhere right now.
Prime Day Comfy Sneakers Deals
Footwear that is actually comfortable? Coming right up. We searched high and low for the most comfortable sneakers within the Prime Day final selections—and boy did we score big. From the cushiony New Balance sneaker Margot Robbie adores, to the Vans sneaker Jennifer Lawrence can’t stop wearing, and Dua Lipa’s beloved Pumas, our sneaker highlights are not only celeb-approved, they’re actually wearable, and exactly what you need to cover ground exploring that quaint European city this summer.
Prime Day White Sneakers Deals
It doesn’t get more classic than white sneakers. Thankfully, this Amazon Prime Day has all the best ones included in the deals section. Whether your favorite white pairs are looking a little dull, or you’re simply on the hunt for summer-appropriate possibilities, restock with these street style-approved picks. Go the courtcore route with a leather favorite from Adidas, or try something made in canvas, like these lace-ups from Supergas and Keds. They’re the iconic summer shoes (and actually breathable), with the ability to be paired with denim, sundresses, and more.
Prime Day Wardrobe Essentials Deals
Leaving the tech deals on read but loading up on the best basics instead? Right this way. Amazon’s fashion sale section has you covered with evergreen buys, on limited-time markdowns. Scoop up mainstays, including Leset’s Margo tee, Levi’s Ribcage jean, or Madewell’s high-neck tank top in soft cotton. Think of this as your off-duty wardrobe road map, all supermodel-approved mainstays, you’ll live day in and day out in, so go ahead and grab a few of our favorites.
Prime Day Beauty Deals
If a wave of ferocious spring cleaning depleted your personal beauty supply, it’s time to refresh with the good stuff. Choose from on-sale skincare, makeup, haircare, and devices—the best Amazon Prime Day 2025 has to offer, such as Ulike’s IPL hair removal device, which our beauty writer Conçetta Ciarlo recently tested and reviewed—or Biodance’s collagen-boosting face mask, which our senior beauty writer Kiana Murden has raved about for boosting hydration since discovering it last Prime Day. Argan Oil of Morocco shampoo is a newly added discount, while Summer Fridays is offering never-before-seen deals. Don’t overlook the device section, either—Oura Ring and T3 are significantly reduced and some of their best prices we’ve seen yet!
Prime Day Deals on Summer Sets
What’s more summery than a set? They take the guesswork out of getting dressed on the daily, especially in the nonstop heatwaves. These cute pairings are weekend-ready—from Nia’s gingham camisole and shorts set (we could totally see this on Bella Hadid) to Madewell’s striped shorts option and Mikoh’s stylish skirt take. These, along with Ulla Johnson’s printed pairing, feel totally appropriate for any upcoming vacation plans—they’re going to look great styled with a sun hat, woven tote bag, and ballet flats.
Prime Day Swimwear Deals
Summer wardrobes are never complete without some fresh swimsuits. Inject a little playfulness into your drawer with a sweet gingham one-piece from Solid and Striped, or go Slim Aarons-inspired with a retro printed bikini from Adriana Degreas. Don’t worry—they’re not all printed. Minimalists will find the perfect black one-piece from Onia, on sale, here. These all will look perfect from long days in the sand, or poolside with a cold drink in hand—just don’t forget the SPF.
Prime Day 2025 Deals: Summer Activewear
Although all the fashion buys might have captured your attention—don’t bypass the amazing activewear Prime Day deals. Keep your summer sport ’fits feeling fresh with new markdowns on Beyond Yoga—so many amazing Spacedye pieces are on sale, like the customer-favorite leggings or racerback crop top. Tennis players: snatch the Year of Ours white tennis dress before anyone else does, while perusing other great buys, such as On running sneakers to Feetures socks, to outfit your sport looks in full.
Prime Day K-Beauty Deals
Masks, pore pads, gentle face cleansers! If you’re scrolling fast through our edit of the best Amazon Prime Day deals, may we pause you here? Among our edit of Prime Day K-beauty deals, we happened upon a bevy of collagen-boosting, congestion-clearing, skin-balancing solutions. Beauty writer Conçetta Ciarlo puts Sungboon’s Deep Collagen Overnight Mask to the test—have you ever seen skin look so instantly smooth? At 32% off for a set of four, that’s a good deal (we’ll let you do the math!). Meanwhile, senior beauty writer Kiana Murden shows how seamless Round Lab’s sunscreen applies. No white cast, no excessive rubbing—just luminous skin that’s shielded by SPF45 protection. A top-rated product (and a top pick of the team’s) for a reason!
Prime Day Deals on Summer Travel Necessities
Your flight is booked, the hotel secured, the cars booked—it’s time to start packing for that next big vacation. Summer travel often means needing a few little extras to make the journey all the easier. Whether that’s a security camera for peace of mind while you’re away, an investment in luggage to take on board (Away is on sale this week only and a great deal), or simply stocking up on wireless earbuds with noise cancellation features; iPhone power banks and USB-c plugs to make sure your battery life keeps up wherever your destination leads, these are the gadgets and travel hacks our editors swear by to keep them perfectly prepared (plenty of which are at their lowest prices for Prime members!).
Prime Day on Button-Downs
Perhaps one of the most versatile fashion picks, crisp shirting in the summertime is a no-fail purchase with serious lasting power—and Amazon has markdowns on a few of our favorites right now. Roll up your sleeves and dive deep into the best button down shirts Prime Day has to offer. You’ll find black, white, and blue options in cotton, from essential brands such as Polo Ralph Lauren, Theory, and Vince—all on sale. Or grab the western denim shirt from Levi’s, a perennial classic in our books—whether or not you’re looking for outfit inspiration for the remaining Cowboy Carter shows. And news flash: editor favorite Donni is also seeing reductions. We are snagging their pink poplin shirt and styling it with swimsuits, wide-leg trousers, and flip-flops, all summer long.
Prime Day Deals on Raffia Bags
If you’ve already pulled the plug on those big investment purchases the first day of Prime Week, now’s the time to load up on seasonal goodies to see you through the summer. Whether you have an upcoming vacation planned and are needing a fresh basket bag to load up with a new book and your SPF at the beach, or are simply looking to liven up your everyday sundresses, score big with Amazon’s best raffia bags, included in the deals. These woven wonders are sure to spark a little joy in your accessories closet—with just the right dose of seasonal cheer. The best part? They are all under-$200.