We are halfway through Prime Day 2025, which means today, Thursday, July 9 and tomorrow July 11, are your last chances to check out on the best Prime Day clothing deals. Our fashion edit runs deep, so take a look at our editor favorites first, while you continue to load up on the latest Prime Day discounts in beauty aisles later on. v
Vogue’s Guide to the Best Prime Day Clothing Deals:
Today’s Prime Day favorites include everything from Havaianas flip-flops, to the perfect black one-piece, ideal for that next getaway. Count Leset’s beloved Margo T-shirt (the best in our opinion), as a top priority that is selling fast—plus Adidas Sambas and Ray-Ban Wayfarers that rarely see a markdown. Whether you’re looking to load up on just the essentials or inject a little seasonal sunshine in your closet (we’d go for a new raffia bag or a sweet sundress, in that case), these are the fashion picks our editors already bought—or plan to—ASAP.
Indulge in your summer fashion fixes here, all at prices that can’t be beat, with Vogue’s edit of best Prime Day clothing deals. Don’t delay—when they’re gone, they’re gone.
The Best Amazon Prime Day Deals 2025, by Fashion Category
In case you already know what you came for:
Prime Day Editors’ Picks
If you want to go straight to the good stuff—we’ve made your Prime Day sales journey simple. Start with the fashion items Vogue editors are shopping themselves. From classic Levi’s jeans, inspired by the triumphant return of the skinny on the runway at Celine, to a fresh pair of cream-colored Adidas Sambas, to lighten up your summer wardrobe—our editors share their most coveted picks, all seeing Prime Day markdowns. There’s a little bit of something for everyone here.
No-brainer purchases are always those classics you come back to, time and again. Here, find the essentials to stock up on—think high-waist blue jeans, striped button-downs, and all the underpinnings—from tanks to T-shirts. They’re the kind of pieces that live in your closet forever, and will feel oh-so-good each and every time you put them on, especially when you know you got them at the lowest price possible. Count these as some of our favorite Prime Day fashion deals.
Prime Day 2025 Deals: Summer Dresses
Now that the high summer season is nearly upon us, dresses are heavy on our minds, in a big way—especially when they’re on sale. Choose from flirty floral numbers from Ulla Johnson and Loveshackfancy, striking enough for day or night, or an airy striped number from Faithfull or Madewell, ideal for sweltering days in the city. Add in a few, slinky satin numbers from By Malene Birger and Norma Kamali—the perfect wedding guest options, if we do say so ourselves—and your summer closet is upgraded.
Prime Day 2025 Deals: Summer Denim
Like most summer standbys, denim is always on our must-have list. Now is the time to snag those perfect, baggy Levi’s at a steal (so maybe grab more than one wash—they’re that good). Included in the mix is a denim jacket by Stella McCartney, ideal for summer nights under the stars, a trend-forward mini from Frame, to pair with everything from flip-flops to retro sneakers and a plain white T-shirt, and ecru jeans from Madewell—a summertime no-brainer. Loved Michael Rider’s Celine? He sent plenty of jeans down the runway, with a handful of skinnies in the mix. If anyone’s going to put the Millennial favorite back on the fashion map, let it be him; Frame is a good place to start if you’re looking for a white pair on sale.
Prime Day 2025 Deals: Summer Activewear
Although all the fashion buys might have captured your attention—don’t bypass the amazing activewear Prime Day deals. Keep your summer sport ’fits feeling fresh with new markdowns on Beyond Yoga—so many amazing Spacedye pieces are on sale, like the customer-favorite leggings or racerback crop top. Tennis players: snatch the Year of Ours white tennis dress before anyone else does, while perusing other great buys, such as On running sneakers to Feetures socks, to outfit your sport looks in full.
Prime Day 2025 Deals: Summer Fashion
Get ‘em while they’re hot! Of the best deals in the fashion section, check out contemporary favorites in the tops department, like Madewell’s paisley peasant blouse, or Aje’s statement bow blouse, then snag a few bottoms, such as a beach-ready wrap skirt from Johanna Ortiz or a printed trouser from Rosie Assouline, to truly add some warm weather-appropriate goodness into your usual mix.
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Prime Day 2025 Deals: Summer Shoes
Time to stock up on the good stuff—and yes, we mean shoes, sandals, and more! From some of the season’s hottest sneakers, including the bestselling Adidas Sambas, you’ll be hard-pressed to find as great deals on classics anywhere else. Plus, so many sandals, all yours for the picking! Take a peek at Stuart Weitzman’s thong heel, never-fail Havaianas flip-flops, or a classic espadrille from Castañer—it’s the quintessential summer shoe!
Prime Day 2025 Deals: Summer Accessories
Elevate your look, with chic accessories galore, at can’t-miss prices this Prime Day 2025. Our eyes are on cool, Y2K-inspired sunglasses from Jenny Bird, with a tinted lens, plus loads of summer-coded, core classics, including an Ulla Johnson woven clutch, a Hat Attack raffia handbag, and baubles aplenty from Chan Luu and Lele Sadoughi, all with reduced pricing. Don’t skimp on seasonless staples on sale, either, like Madewell’s skinny leather belt, as seen below.
Prime Day 2025 Deals: Summer Sets
What’s more summery than a set? They take the guesswork out of getting dressed on the daily, especially in the nonstop heatwaves. These cute pairings are weekend-ready—from Nia’s gingham camisole and shorts set (we could totally see this on Bella Hadid) or Cami NYC’s long-sleeved eyelet pick. And Ulla Johnson’s printed set is a must-have for anyone packing for an upcoming vacation—it’s going to look great styled with a sun hat, woven tote bag, and ballet flats.
Prime Day 2025 Deals: White Dresses
White dresses—there’s nothing more quintessential for summer dressing and Amazon has a few of our favorites, at the best prices out there. From an on-trend, drop waist mini from Faithfull, that feels perfect for vacation in breezy linen, to an elegant broderie maxi from Alberta Ferretti, these are all light, bright, and perfect for hot summer days when you don’t know what to wear. Simply add your favorite sandals and raffia basket bag, plus sunglasses, for chic, everyday outfits.
Prime Day 2025 Deals: Summer Swimwear
Summer wardrobes are never complete without some fresh swimsuits. Inject a little playfulness into your drawer with this sweet gingham one-piece from Solid and Striped, or go Slim Aarons-inspired with a retro printed bikini from Adriana Degreas. Don’t worry—they’re not all printed. Minimalists will find the perfect black one-piece from Onia, on sale from Amazon and Shopbop (put that Prime membership to work!). These all will look perfect from long days in the sand, or poolside with a cold drink in hand—just don’t forget the SPF.
Prime Day 2025 Deals: Summer Wedding Guest Dresses
If you’ve been waiting to pull the plug on those wedding guest dresses for all the nuptials you’ll be attending over the next few months, it’s time to grab them now—all with sweet markdowns. Our favorites include silky satin options from A.L.C. and Galvan London—ideal for those black-tie invites. If a garden setting is on your mind, Ganni’s floral number is a no-brainer, and those looking for something with sleeves will find comfort in Rosetta Getty’s modern, minimalist take on evening wear—all at significantly lower prices.
Prime Day 2025 Deals: Button-Downs
Perhaps one of the most versatile fashion picks, crisp shirting in the summertime is a no-fail purchase with serious lasting power—and Amazon has markdowns on a few of our favorites right now. Roll up your sleeves and dive deep into the best button-down shirts Prime Day has to offer. Prime members will find black, white, and blue options in high-quality cotton, from brands such as Polo Ralph Lauren, Theory, and Vince—all on sale. Or grab the western denim shirt from Levi’s, a perennial classic in our books—whether or not you’re looking for outfit inspiration for the remaining Cowboy Carter shows. And news flash: editor favorite Donni is also seeing reductions. We are snagging their breathable pink poplin shirt and styling it with swimsuits, wide-leg trousers, and flip-flops, all summer long. Thank you, Amazon Prime Day 2025!
Prime Day 2025 Deals: Raffia Bags
If you’re not committing to any big investment purchases this Prime Week, why not consider a small fashion treat? Whether you have an upcoming vacation planned and are needing a fresh basket bag to load up with a new book and your SPF at the beach, or are simply looking to liven up your everyday sundresses, score big with Amazon’s best raffia bags. These woven wonders are sure to spark a little joy in your accessories closet—with just the right dose of seasonal cheer. The best part? They are all under $200. Sometimes it’s really good to be a Prime member!