More
    HomeFashionJustin Bieber’s New Brand, Skylrk, Is Finally Here

    Justin Bieber’s New Brand, Skylrk, Is Finally Here

    Published on

    spot_img


    Since last year, Justin Bieber has been teasing the launch of his new fashion brand, Skylrk. Though the pop star is no stranger to debuting his own clothing label—he launched his former venture, Drew House, in 2018—his latest passion project has been kept more of a mystery. While he has posted Skylrk prototypes on his Instagram and often shares outfit selfies tagging the brand, he has stayed mum about the launch date—and what, exactly, he’s launching—until now.

    Today, Bieber quietly launched his Skylrk e-commerce website, and his assortment of goods are now ready for Beliebers to purchase. Not dissimilar to his former streetwear brand Drew House—which focused on smiley-print hoodies, sweatpants, and slippers—Skylrk offers comfort-oriented pieces, including zip-up hoodies, moulded rubber sandals, and sculptural sunglasses, all in a sprightly assortment of bright colors. (Prices range from $40 for the colorful beanies, to $200 for his “upside down” sunglasses.)

    Photo: Courtesy of Skylrk

    Image may contain Clothing Footwear and Sandal

    Photo: Courtesy of Skylrk

    In eye-popping shades like sky-blue, Barbie pink, and bright red, Bieber’s Skylrk is clearly for fans of wearing bold statement colors. But unlike his former Drew House, there is more refinement to the brand; no flashy logos in sight. Instead the pieces focus on interesting silhouettes and color plays. (His beach slides featured a shapely architectural upper; Bieber was wearing them nonstop out on the streets, long before today’s launch.)

    What is is interesting is how Bieber is taking a more discrete, if-you-know-you-know approach to launching this brand. There was no splashy runway debut or big campaign announcement. “Soooooo exciteddddddd for @skylrk,” he simply teased on Instagram a few days ago, sharing some photos of his sandal designs. The star seems to be relying on organic interest and fan traffic to kickstart the brand. Though, he has enlisted wife Hailey Bieber to model some of the pieces before they launch: Just earlier this week, she wore a yellow Skylrk beach robe. In terms of marketing value, having Hailey soft-launch your brand is, well, pretty much priceless.

    Image may contain Cap Clothing Hat Bathing Bathing Cap Leisure Activities Person Sport Swimming and Water

    Photo: Courtesy of Skylrk





    Source link

    Latest articles

    ‘Sex and the City’ alum Candice Bergen makes rare public appearance at Sun Valley’s ‘summer camp for billionaires’

    Candice Bergen made a rare public appearance in Idaho to rub elbows with...

    Djokovic vs Sinner Live Streaming: All you need to know about Wimbledon semi-final

    Novak Djokovic and Jannik Sinner are set for yet another blockbuster clash when...

    Polaris Music Prize 2025 Short List Includes Albums by Mustafa, Nemahsis, Saya Gray & More

    The Polaris Music Prize has unveiled the 10 albums on this year’s short...

    ‘क्योंकि सास भी कभी बहू थी 2’ नहीं बनाना चाहती थीं एकता कपूर, फिर कैसे हुईं राजी? बोलीं- बचपन…

    टीवी की सबसे चहीती बहू 'तुलसी' अब एक नई कहानी के साथ वापस...

    More like this

    ‘Sex and the City’ alum Candice Bergen makes rare public appearance at Sun Valley’s ‘summer camp for billionaires’

    Candice Bergen made a rare public appearance in Idaho to rub elbows with...

    Djokovic vs Sinner Live Streaming: All you need to know about Wimbledon semi-final

    Novak Djokovic and Jannik Sinner are set for yet another blockbuster clash when...

    Polaris Music Prize 2025 Short List Includes Albums by Mustafa, Nemahsis, Saya Gray & More

    The Polaris Music Prize has unveiled the 10 albums on this year’s short...