Making the most of the 30-year anniversary of “Clueless,“ L’Ermitage Beverly Hills is giving fans of the movie plenty of reasons to check in this summer.
Joining forces with Bloomingdale’s Century City, the Beverly Hills Conference & Visitors Bureau, Paramount Pictures and the flick’s costume designer Mona May, the hotel now offers “The Clueless Suite.” Guests can book it in honor of Alicia Silverstone’s lead character Cher Horowitz. As if their memories needed any prompts, there is a painting of her likeness on the bedroom wall.
Available now through Sept. 1, the 750-square-foot suite’s high-style decor, which includes marble bathrooms, is reminiscent of the lead characters’ luxury lifestyles. Visitors will need to plan on at least a two-night stay for $1,995 per night. This marks the first time that the hotel, which will celebrate its 50th anniversary this fall, has ever dreamt up a film-inspired stay. The endeavor is meant to be L’Ermitage Beverly Hills’ “tribute to a story that redefined what it meant to be young, stylish and unapologetically bold in Beverly Hills,” according to general manager Frédéric Zemmour.
The main attraction is an immersive closet that has an assortment of styles from Bloomingdale’s that were inspired by May’s designs in the film. Taking a “What Would Cher Wear in 2025?” approach, guests can fill out a pre-arrival style quiz to personalize their looks — all of which are available to shop via a QR code. Overnighters will also get a complimentary membership to Fitted, the anniversary campaign’s official virtual “Clueless” closet app.
Other winks to the film can be found in the yellow plaid outfit that is featured in a wall hanging that was inspired by Cher’s first-day-of-school look, and the neon sign illuminated with one of her favorite expressions — “Carpe diem! OK?” Interior designer Jordan Hackworth pitched in with the concept.
“Clueless” devotees should appreciate the fuzzy pens, a Polaroid camera, the overstuffed bedding from Bloomingdale’s, a “Clueless” board game, “Clueless”-inspired looks from Bloomingdale’s and access to a white convertible Jeep Wrangler convertible — reminiscent of the one in the movie. L’Ermitage Beverly Hills wants drivers to remember to signal so as not to be just like Cher.
L’Ermitage guests can also opt for “The Cher’mitage Experience,” which offers add-ons such as turn-down treats that were inspired by the film. There’s also a Polaroid camera, movie streaming and a complimentary sunset toast at the new rooftop lounge Poza. There are Bloomingdale’s perks including a $100 gift card, a VIP in-store styling appointment with Bloomingdale’s stylists, a welcome mocktail from 59th & Lex and a makeup consultation or spa treatment with Dior Beauty. Rates start at $995 per night. To rev up interest, Bloomingdale’s Century City will host a public event featuring throwback DJ sets, L’Ermitage-curated bites and a vintage photo booth on July 26.