It’s the middle of summer, which means two things: If you haven’t already, it’s time to book your vacation, and Prime Day 2025 is upon us. We’re already on day two of Amazon’s major sale event—this year, it’s running for four days from July 8 through 11—and seeing markdowns across fashion, beauty, home, and electronics from all the best-selling brands. Don’t want to spend your week sifting through thousands of Prime Day deals? Save yourself time and shop our carts instead, so you can get back to more pressing things. (Namely, booking that aforementioned getaway.)
Vogue Editors’ Must-Have Prime Day Picks:
From beauty essentials to wardrobe basics to affordable takes on the season’s top trends, there is no shortage of Prime Day fashion deals to be had. Of course, those who’ve shopped the sale before know that many of the best Amazon Prime Day deals aren’t in the clothing department at all. Discounts on tech, home, and skin- and hair care are where it’s really it. (Though, that hasn’t stopped us from unearthing the best fashion on sale!) Plus, an honorable mention goes to the best Prime Day beauty deals, with plenty of buzzy K-beauty brands offering best-sellers on sale.
Ahead, a look at the Prime Day deals Vogue editors are actually shopping.
The Wardrobe Essentials
“I don’t wear jeans often but when I do go for fits that are loose and relaxed. These are a bit (ahem, far) too long for me but I’m into how laidback it looks with flip-flops—it has the same devil-may-care energy as this old Getty image of Matthew McConaughey in a sarong, printed T-shirt, and flip-flops—iconic. Plus, there’s no better time to things pick up a few things for the apartment. Boll & Branch’s sheet sets are on sale—and arguably some of the best around. And Nécessaire’s Hinoki body wash is an intoxicating daily staple, perfect in its simplicity and efficacy.” —Talia Abbas, associate shopping director
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The Maternity Musts
“This Prime Day looks a little different for me. While I usually wait to buy a TV or some new pots and pans, this time I’m making sure I have all the right new baby gear for our adventure ahead. That includes comfortable shoes for morning strolls at home, monitors, and a whole new set of skin-care essentials.” —Cortne Bonilla, senior shopping writer
The Wish List Finds
“Investing in classics during sale season is my number 1 shopping rule, and each of these items I know will still live in my wardrobe for years to come. A classic shirt, black sandals and always needed camisoles are where I turn. As someone who is incredibly organized, I sadly misplaced my RayBans, so will be getting them back on my accessories roster now they’re on sale; they were missed!” —Libby Jane Page, executive shopping director
The Makeup MVPs
“What keeps Laneige’s lip mask in my regular rotation is its whipped, non-sticky texture that lasts extra long. Typically, I’m a total hater of products with strong fragrance, but this one has a pleasant, faint scent (my favorite is berry—there’s something nostalgic about it, like your favorite childhood candy!). Aside from using it as a lip treatment, I also like to pop it on over my favorite liner for a juicy lip combo. Then there’s these liquid eyeshadows: The color pay off is shockingly good and the formula doesn’t budge in the slightest. I particularly love the Blue Monday and Weightless shades.” —Conçetta Ciarlo, beauty commerce writer
The Sleek Jeans
“Michael Rider said skinny jeans are back! You won’t catch me wringing myself into the skin-tight pairs my 21-year-old self used to live in, but these Levi’s get a pass. Straight-leg but not painted on—size up if you prefer a looser, lower-rise fit.” —T.A.
The Beach Staples
“I’m going on vacation soon and I’m hoping that my favorite Vacation sunscreen also goes on sale before I leave. I feel the orange tint makes me look so much tanner while still protecting my skin! Also, if you know me, I want a Kindle e-reader so badly—my last one was stolen, but I do not want to spend the money to get a new one. I am hoping that there is a mega deal so I can score another one and stop carrying around heavy new books on my commute—plus it’s great for binge reading literary fiction while beachside (any recs for a good love story on Kindle Books?).” —Irene Kim, production and editorial associate
The Basics Edit
“I probably don’t need yet another pair of chunky earrings—but these Éliou ones are currently on rare sale, and I love the ’80s look of Heaven Mayhem’s oversized studs, so I’m making an allowance. In terms of more fundamental items, I’m adding a pair of Sambas in a summery palette to my cart for travel; and you can never have too many white T-shirts (right?).” —Elly Leavitt, lifestyle commerce editor
The Viral K-Beauty Find
“Sheet masks have made a noticeable difference on my dry 30-something skin—it’s bouncier, prettier, and more babydoll like since I’ve started using these. But I don’t want to live my life in a place of sheet mask budget, I want to live in sheet mask abundance. So, I need to stock up so I can do them whenever I need to.”—Margaux Anbouba, senior beauty and wellness editor
Biodance
Bio-Collagen Real Deep Mask
The General Re-Stock
“Prime week is when I hunt for my usual product suspects or tick off some wish list items—so if it seems random, that’s because we’re covering every category. I’m looking at everything from restocks in my makeup bag to skincare and fragrance empties, wellness supplements, and gadgets—think home, wearables, and even handheld laser hair removal devices. (If you’re curious about how Ulike’s IPL tech works, I tested it out recently; here’s my full review detailing how I used it, how often, and why it’s actually worth your money.”—C.C.
The Pharmacy Favorites
“Boutique drug stores in New York City are quite pricey, so I like to stock up on my European pharmacy favorites while they’re on sale. From La Roche-Posay’s micellar water to Klorane’s dry shampoo, these are the usual beauty cabinet items I bring back from my travels. Now I won’t need to check a bag for my next trip!” —Madeline Fass, associate fashion director
The Beauty Upgrades
“I recently fell victim to the lip stain trend that’s taking over TikTok and tried out a few options—my two first were Wonderskin for a flushed pout and Sacheu for a peel-off lip liner. I’m on the lookout for these to go on sale. Back to the items already in my cart—in the pursuit to clear my skin I started cleaning my makeup brushes regularly and switching out my makeup sponge more frequently (this cost-effective set was the solution). Plus, I couldn’t resist this silk pillowcase and sleep mask bundle—it smooths my waves keeping them frizz-free while I sleep, and keeps me fast asleep while my apartment gets insanely bright during the summer.” —Fred Sahai, associate commerce producer
The Coffee Habit Reboot
“Last year, I got a small Nespresso machine during Prime Day and it completely changed my mornings at the office!” —Katie Henwood, associate director, audience development
Nespresso
VertuoPlus Deluxe Coffee and Espresso Machine
The Beauty Editor Checklist
“Whenever the Dyson Airwrap is on sale, my ears perk up—the i.d. has enhanced technology which improves the devices styling and drying prowess. I’m adding it to cart with Color Wow’s leave-in conditioning treatment that my hairstylist recently raved about during my last appointment. While I’m at it, I’m going to restock on my favorite drugstore mascara (thank you Maybelline!) and finally buy that wet-dry Bissell vacuum I’ve been eyeing for virtually ever.” —Kiana Murden, senior beauty shopping writer
The Seaside Staples
“Whether it’s the ocean or the lake, I’m hoping to spend as much time as possible by the water this summer. I’m planning to stock up on all of the classic summertime essentials, from sandals and sunscreen, to raffia bags and beach towels.” —Alexandra Ditch, associate commerce producer
Shop More Vogue Editor-Approved Amazon Prime Day Deals: