Prime Day 2025 has arrived, and if you missed yesterday’s inaugural day, you still have today, Wednesday, July 9 through Friday, July 11 to shop all the best deals of the summer season that are happening now, during Amazon’s extra-special week. There are some pretty sweet deals to be found, currently on site in the sales sections, that our editors have handpicked for you—so you don’t have to scroll through endless pages. Take advantage of these deals now, across fashion and beauty, with loads of limited-time markdowns you need to snag while you can.
Vogue’s Guide to the Best Prime Day Deals 2025
_0010_image23.jpg)
In the fashion section, you can find sales on a bevy of summer dresses from contemporary favorites like Ulla Johnson, Rosetta Getty, and Johanna Ortiz, ideal for the plethora of upcoming weddings you may have RSVP’d, or simply frolicking in the sun, gelato in hand, on the weekend. Next, score on our summertime wardrobe pieces, like our roundup of favorite denim pieces, or perhaps a contemporary pick—the crocheted crop top from Agua Bendita and the statement skirt from Rosie Assouline have vacation dressing written all over.
Moving on to the essentials and the best accessories, Ray-Ban Wayfarers are here at a steal—because let’s face it, you’ll probably lose another pair of sunglasses over the course of the summer—while leather Tkees sandals or retro-inspired sneakers from Rag & Bone are cool additions to liven up your summer wardrobe and classic enough to wear year after year. Then, throw in statement earrings from Chan Luu for good measure—after all, these deals are too good to resist.
Next, don’t skimp on filling your cart up with cult-favorite beauty buys, either. Hair stylers and plenty of other devices are now on super sale, plus must-have makeup and K-beauty skincare deals, from cleansers to SPF as Prime Day 2025 continues.
Lastly, don’t miss out on our Prime Day editor picks—these are the must-have items the Vogue team has added to their carts—along with all the trending buys that are selling fast, including everything from mouth tape to matcha kits, plus travel essentials to get you ready for that next trip.
The Very Best Prime Day Deals 2025, by Category
Prime Day Trending Buys
Deep dive into all things trending with the latest and greatest finds on Amazon, included within the Prime Day discounts. From viral TikTok buys, like the Sacheu peel-off lip liner stain, to the at-home matcha making kit our editors actually use, stock up on It girl essentials in the fashion, home, and beauty departments that influencers swear by. This is your ultimate guide to what’s hot right now—whether you’re going for a Sardine girl summer or in your tomato era (there’s a candle for that!), these picks will keep you on point.
Prime Day Summer Dress Deals
Sundress season is in full swing, and you’re going to need plenty of solid options for work, weekend, and of course, all of the season’s best events. Fill your cart now—before everyone else snags your sizes. You’ll find wedding guest dress options, such as A.L.C.’s printed midi dress or Ulla Johnson’s floral fantasy, while Simon Miller’s slinky, little mini dress, is the packable pick for your next trip. We are saying a big yes to these dresses!
Prime Day Denim Deals
Summer standbys always include denim and you are going to want to strike while the iron is hot on these deals. From our favorite baggy jeans from Levi’s that feel like you plucked them straight from a vintage store, to a designer denim jacket from Stella McCartney, and a cool girl-approved jean skirt from Frame, these are the pieces we plan to wear all summer long, and certainly transition them to fall when the time comes. Load on up!
Prime Day Deals on Summer Fashion
Who knew all the best contemporary brands would be in one place, and on sale? Shop the best markdowns of fashionable favorites such as Favorite Daughter best-selling trouser, Rag & Bone’s capri pants and By Malene Birger’s knitted skirt. Plus, seasonable updates like Baum Und Pferdgarten’s striped blouse, and a cute, puffy sleeved top from Ganni, mean you’re about to have some fresh options to work with in your closet, all at discounts galore. Is there a better feeling than a sale?
Prime Day Summer Accessories Deals
You have your Bissell Little Green vacuum, you’re fully stocked on Laneige lip sleeping masks, and you sure don’t need a second Vitamix (who has the space?!). Turn your attention instead to summer’s best accessories deals. Standby favorites, such as Havaianas and Emme Parsons sandals, are high on our editors’ shopping lists, while contemporary handbag must-haves, like Staud’s mini Moon bag and Hat Attacks raffia shopper, are fail-proof options, you’re sure to wear over and over. Don’t forget those seasonal staples—like a straw sun hat (we adore Lack of Color) and Ray-Ban Wayfarers, the iconic sunglass style that never loses its cool-factor, at a fraction of the cost. What’s not to love?
Prime Day Wardrobe Essentials Deals
Leaving the tech deals on read but loading up on the best basics instead? Right this way. Amazon’s fashion sale section has you covered with evergreen buys, on limited-time markdowns. Scoop up mainstays, including the Levi’s Ribcage jean, Madewell’s high-neck tank top in soft cotton, or Good American’s easy pullover. Think of this as your off-duty wardrobe road map, all supermodel-approved mainstays, you’ll live day in and day out in, so go ahead and grab a few of our favorites.
Prime Day Beauty Deals
If a wave of ferocious spring cleaning depleted your personal beauty supply, it’s time to refresh with the good stuff. Choose from on-sale skincare, makeup, haircare, and devices—the best Amazon Prime Day 2025 has to offer, such as Ulike’s IPL hair removal device, which our beauty writer Conçetta Ciarlo recently tested and reviewed—or Biodance’s collagen-boosting face mask, which our senior beauty writer Kiana Murden has raved about for boosting hydration since discovering it last Prime Day. Argan Oil of Morocco shampoo is a newly added discount, while Summer Fridays is offering never-before-seen deals. Don’t overlook the device section, either—Oura Ring and T3 are significantly reduced and some of their best prices we’ve seen yet!
Prime Day Deals on Summer Sets
What’s more summery than a set? They take the guesswork out of getting dressed on the daily, especially in the nonstop heatwaves. These cute pairings are weekend-ready—from Nia’s gingham camisole and shorts set (we could totally see this on Bella Hadid) or Cami NYC’s long-sleeved eyelet pick. And Ulla Johnson’s printed set is a must-have for anyone packing for an upcoming vacation—it’s going to look great over your favorite swimsuit, styled with a sun hat and leather slides.
Prime Day Swimwear Deals
Summer wardrobes are never complete without some fresh swimsuits. Inject a little playfulness into your drawer with a sweet gingham one-piece from Solid and Striped, or go Slim Aarons-inspired with a retro printed bikini from Adriana Degreas. Don’t worry—they’re not all printed. Minimalists will find the perfect black one-piece from Onia, on sale, here. These all will look perfect from long days in the sand, or poolside with a cold drink in hand—just don’t forget the SPF.
Prime Day K-Beauty Deals
Masks, pore pads, gentle face cleansers! If you’re scrolling fast through our edit of the best Amazon Prime Day deals, may we pause you here? Among our edit of Prime Day K-beauty deals, we happened upon a bevy of collagen-boosting, congestion-clearing, skin-balancing solutions. Beauty writer Conçetta Ciarlo puts Sungboon’s Deep Collagen Overnight Mask to the test—have you ever seen skin look so instantly smooth? At 32% off for a set of four, that’s a good deal (we’ll let you do the math!). Meanwhile, senior beauty writer Kiana Murden shows how seamless Round Lab’s sunscreen applies. No white cast, no excessive rubbing—just luminous skin that’s shielded by SPF45 protection. A top-rated product (and a top pick of the team’s) for a reason!
Prime Day Deals on Summer Travel Necessities
Your flight is booked, the hotel secured, the cars booked—it’s time to start packing for that next big vacation. Summer travel often means needing a few little extras to make the journey all the easier. Whether that’s a security camera for peace of mind while you’re away, an investment in luggage to take on board (Away is on sale this week only and a great deal), or simply stocking up on wireless earbuds with noise cancellation features; iPhone power banks and USB-c plugs to make sure your battery life keeps up wherever your destination leads, these are the gadgets and travel hacks our editors swear by to keep them perfectly prepared (plenty of which are at their lowest prices for Prime members!).