As the old adage goes, the early bird gets the worm—the same can be applied to snatching up the best Prime Day beauty deals! That’s right, the best Prime day sales kicked off across skin care, beauty tools, makeup, wellness, and hair care yesterday, going on through July 11.
Vogue’s Guide to the Best Amazon Prime Day Beauty Deals:
Since we’re just getting started with these day one deals, we encourage you to keep checking back on this list as we continue to update it with our favorite products on sale throughout the week—a comprehensive list of our editors’ favorite Prime Day picks can be perused here. And the upside of being a Prime member is that you’ll be able to enjoy your finds—be it a hyaluronic acid moisturizer, micellar cleanser, or body wash—within days flat, thanks to lightening fast Prime shipping.
Though the Amazon Prime day 2025 deals dropped mere hours ago, we’ve already added a host of things to cart. Ulike’s IPL device is a favorite for laser hair removal—currently $50 off—a similar story for Drybar’s blow dryer brush that’s 30% off. Skincare fanatics will appreciate deals on RoC’s beloved wrinkle cream, La Roche-Posay’s tinted SPF, and a host of K-beauty labels fortunately stocked on Amazon. One could also use the moment to restock on vitamins, supplements, and other personal care essentials. Safe to say, there are some seriously great deals to discover from many of our favorite beauty brands. All of this and more below, where a Vogue beauty editor vets the best deals to shop.
The Best Prime Day Beauty Deals, By Category
Sometimes you want to peruse the deals, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.
Prime Day Makeup Deals—Up to 40% Off
Summer beauty routines call for lightweight formulas like skin tints enriched with SPF—and a good brow, via Anastasia Beverly Hills’s beloved pencil. Of course, some products stand the test of time no matter the season, like lengthening mascaras such as L’Oréal Paris’s formula, which gives you the illusion of eyelash extensions. You’ll also need a waterproof mascara and eyeliner that holds up against dips in the pool. Finish your regimen with a good non-sticky lip gloss, like Tarte’s Maracuja or Summer Friday’s holy-grail lip balm, and a reliable concealer exceptional at brightening the under-eye, such as Too Faced’s Born This Way illuminating option.
Prime Day Wellness Deals—Up to 35% Off
Prime Day is the perfect excuse to try out the latest in wellness, like Vital Protein’s Collagen Peptides Advanced; stock up on daily supplements like a The Nue Co’s multivitamin, or optimize your oral-care regimen via Crest’s teeth whitening kit or Oral-B’s editor-approved water flosser.
Prime Day Skin-Care Deals—Up to 40% Off
From cleansing oils to wrinkle-smoothing creams and breakout-fighting patches, Amazon’s beauty marketplace is filled with amazing skin-care products to explore. Take advantage of the Amazon Prime Day deals to refresh your routine or experiment with some items you’ve been considering for a while. Some popular options to consider include the beloved RoC retinol cream, the dermatologist-approved EltaMD Daily SPF, Estée Lauder’s Advanced Night Repair Eye (a well-loved salve against dark circles and crow’s feet), and Kate Somerville’s skin-rejuvenating exfoliating treatment.
Prime Day Red Light Therapy Deals
“Red light has been shown to reduce inflammation in the skin and to stimulate fibroblasts to produce collagen, which can reduce and prevent wrinkles and can improve skin texture,” board-certified dermatologist Dr. Blair Murphy-Rose previously told us in our quest to understand the industry’s brightest light therapy devices. Clinically proven to yield impressive results, you’d be smart to consider shopping one of the devices while they’re on sale. Options by Currentbody, Qure, HigherDose, and more are all currently marked down in the Prime Day deals.
Prime Day Hair Growth Deals—Up to 40% Off
We put as much stock into our hair-care routine as we do our skin-care routine. There are always the basics to stock up on Prime Day, like maintenance shampoo and conditioner. But you can also get creative with it—a residue-free dry shampoo, hair oil, and leave-in conditioner are worthwhile additions.
Prime Day Dyson Deals—Up to 45% Off
These deals provide a fantastic opportunity to indulge—or persuade someone to indulge you—in items on your wish list, like Dyson’s beauty and home products. While these usually come with a hefty price tag, during Prime Day, you can save up to a hundred dollars or more on coveted items like the Dyson Airwrap i.d. for styling, the Dyson Supersonic Origin for drying, or a Dyson vacuum for tidying up around the house.
Prime Day Wrinkle Cream Deals—Up to 40% Off
The best wrinkle creams on Amazon prove that drugstore prices don’t diminish efficacy. Packed with intelligent peptides and retinols, combined with nourishing agents like hyaluronic acids and ceramides, these cost-effective formulas rival their more expensive counterparts—working wonders to smooth fine lines and deep wrinkles when used as directed. Fortunately, our favorites are currently up to 40% off right now.
Prime Day Beauty Device Deals—Up to 40% Off
If you want to take your beauty routine to the next level, you’ll need to add a high-tech beauty tool or two into the mix. Look to bestselling gadgets to do so, recreating the experience of a spa from the comfort of you’re own home—we’re fans of the PMD microdermabrasion wand to reduce blemishes and even skin tone, the Amazon-favorite Ulike IPL device for at-home laser hair removal, Nurse Jamie’s body exfoliating tool, and the Foreo Bear Microcurrent device for facial toning.
Prime Day Vitamin C Deals—Up to 30%
Vitamin C has a long-list of benefits, which is why its become an oft-recommended solution to aide one’s skincare woes. “It helps protect the skin from environmental stressors like UV rays and pollution, supports collagen production, and helps even out skin tone by fading dark spots and hyperpigmentation,” board-certified physician assistant Paula Brezavscek previously told Vogue. “In short, it’s one of the most well-studied and effective ingredients we have for brightening and protecting the skin.” To incorporate into your regimen, take your pick of options on sale by CeraVe, BeautyStat, Goodal, and Naturium.
Prime Day Hair Care Tool Deals—Up to 30% Off
Taming your hair can be challenging without the right tools, and Prime Day sales are the perfect opportunity to upgrade your old flat iron to something more advanced. Consider Kristen Ess’s 3-in-One beveled straightener, which allows you to achieve beach waves, sleek straight styles, or loose curls—all with one tool. Alternatively, you can opt for a device that provides salon-quality blowouts at home, such as the T3 Aire 360 Multistyler. This versatile tool features interchangeable barrels, brushes, and drying attachments for customizable styling. There’s also the easy-to-use Drybar blow dryer brush. If you prefer a classic blow dryer with multiple attachments, check out Shark’s fast-drying option.
Prime Day K-Beauty Deals—Up to 40% Off
While hopping on a plane to Korea for the latest beauty innovations may not always be feasible, you can still indulge in the best K-beauty deals online and have them delivered straight to your door in no time. Korean skincare is renowned for its groundbreaking formulas that deliver remarkable results. Many of these beloved products have taken TikTok by storm, captivating audiences with their effectiveness. Treat yourself to Medicube’s exfoliating pads, Sulwhasoo’s antioxidant-rich eye cream, CosRx’s hydrating snail mucin sheet masks, and Anua’s ultra-soothing heartleaf toner.
Prime Day Korean Makeup Deals—Up to 40% Off
If there’s one thing you can know for sure about Korean makeup products, they will be skin-care focused. “In Korea, it’s a given that makeup needs to make your skin look amazing,” expert and former Allure editor in chief Michelle Lee previously told Vogue of Korean makeup. “Makeup products tend to be quite affordable and have skin-care benefits too.” To wit, expect everything from TIRTIR’s viral foundation compact to Peripera’s velvet-finish lip stain to feature a host of nourishing, moisturizing ingredients while delivering unmatched illuminating color.
Prime Day Body-Care Deals—Up to 40% Off
Investing in your body care routine can transform your daily regimen into a luxurious ritual, especially with the skin-baring summer months ahead. For smoothing and firming, StriVectin’s cream is a popular choice. Additionally, First Aid Beauty’s exfoliating pads are effective in targeting ingrown hairs, making them ideal for bikini season. Medix 5.5 offers a body cream that is rich in collagen and peptides, providing intense, skin-plumping hydration. Meanwhile, Naturium’s salicylic acid spray effectively addresses body acne in hard-to-reach areas. Consider adding these products to your cart along with your other skin-care splurges today.
Prime Day Hair-Care Deals—Up to 30% Off
We value our hair-care routine just as much as our skin-care routine, and Prime Day is a tactful time to stock up on the essentials, such as smoothing shampoo and conditioner sets, nourishing hair oils, and reliable heat protectant sprays—these are crucial whenever you use your favorite heat styling tools—especially if you’re interested in promoting hair growth. And if it’s a more intensive treatment, Olaplex’s No.8 is a reparative mask suited for all hair types. However, you can also get creative with your purchases, like trying out a shine-enhancing leave-in treatment designed to tame frizz, like the one from ColorWow, below.
Prime Day Personal Care Essentials Deals—Up to 20% Off
Imagine a routine where everything is perfectly optimized—yes, everything! Tired of sifting through a chaotic makeup bag? Eachy’s multi-partition toiletry bag will transform your beauty routine with dedicated spaces for every product, bringing order to your essentials. Are you interested in enhancing your hot girl walk? Throw on a weighted vest—just be sure to hydrated with your new Stanley water bottle. And if its alleviating dryness in the air, look no further than Levoit’s humidifier which adds moisture with ease.
Prime Day Fragrance Deals—Up to 40% Off
Prime Day is the perfect opportunity to try something new and add a fresh fragrance to your collection. Whether you’re drawn to the floral notes of Lancôme’s La Vie Est Belle Eau de Parfum or prefer something more woodsy and masculine like Ralph Lauren’s Ralph’s Club, now is the ideal time to stock up on a new signature scent, grab travel-sized sprays for TSA, or pick up gifts for friends and family.