Mattel has unveiled its first-ever Barbie doll with type 1 diabetes (T1D), marking a significant milestone in its ongoing mission to promote inclusion and representation in children’s toys.
The new doll, part of the 2025 Barbie Fashionistas line, features a continuous glucose monitor (CGM), an insulin pump, and fashion inspired by global diabetes awareness symbols.
“Introducing a Barbie doll with type 1 diabetes marks an important step in our commitment to inclusivity and representation,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls. “Barbie helps shape children’s early perceptions of the world… we ensure more kids can see themselves in the stories they imagine and the dolls they love.”
To develop the doll, Barbie collaborated with Breakthrough T1D (formerly JDRF), a leading diabetes research and advocacy group. The design includes real-world T1D tools like a CGM, visible on the doll’s arm with pink heart-shaped tape, and an insulin pump on her waist. Her outfit consists of a blue polka-dot top and skirt that reflects international diabetes awareness symbols.
Aaron J. Kowalski, CEO of Breakthrough T1D, who has lived with the condition since age 13, praised the partnership. “It means the world to be part of bringing greater visibility to a condition that affects so many families,” he said.
Barbie is also honouring two well-known public figures who live with Type 1 diabetes: model Lila Moss and fitness trainer Robin Arzon. Both have been named ambassadors for the doll and are recognised for their advocacy and visibility in the Type 1 diabetes community.
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