Though the deals dropped mere hours ago, we’ve already added a host of things to cart. Ulike’s IPL device is a favorite for laser hair removal—currently $50 off—a similar story for Drybar’s blow dryer brush that’s 30% off. Skincare fanatics will appreciate deals on RoC’s beloved wrinkle cream, La Roche-Posay’s tinted SPF, and a host of K-beauty labels fortunately stocked on Amazon. One could also use the moment to restock on vitamins, supplements, and other personal care essentials. All of this and more below, where a Vogue beauty editor vets the best deals to shop.

The Best Prime Day Beauty Deals, By Category

Sometimes you want to peruse the deals, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.

Prime Day Beauty Device Deals—Up to 40% Off

If you want to take your beauty routine to the next level, you’ll need to add a high-tech beauty tool or two into the mix. Look to bestselling gadgets to do so, recreating the experience of a spa from the comfort of you’re own home—we’re fans of the PMD microdermabrasion wand to reduce blemishes and even skin tone, the Amazon-favorite Ulike IPL device for at-home laser hair removal, Nurse Jamie’s body exfoliating tool, and the Foreo Bear Microcurrent device for facial toning.

Prime Day Skin-Care Deals—Up to

From cleansing oils to wrinkle-smoothing creams and breakout-fighting patches, Amazon’s beauty marketplace is filled with amazing skin-care products to explore. Take advantage of the early-bird Prime Day deals to refresh your routine or experiment with some items you’ve been considering for a while. Some popular options to consider include the beloved RoC retinol cream, the dermatologist-approved EltaMD Daily SPF, Estée Lauder’s Advanced Night Repair Eye (a well-loved salve against dark circles and crow’s feet), and Kate Somerville’s skin-rejuvenating exfoliating treatment.

Prime Day Hair Care Tool Deals—Up to 30% Off

Taming your hair can be challenging without the right tools, and Prime Day sales are the perfect opportunity to upgrade your old flat iron to something more advanced. Consider Kristen Ess’s 3-in-One beveled straightener, which allows you to achieve beach waves, sleek straight styles, or loose curls—all with one tool. Alternatively, you can opt for a device that provides salon-quality blowouts at home, such as the T3 Aire 360 Multistyler. This versatile tool features interchangeable barrels, brushes, and drying attachments for customizable styling. There’s also the easy-to-use Drybar blow dryer brush. If you prefer a classic blow dryer with multiple attachments, check out Shark’s fast-drying option.

Prime Day K-Beauty Deals—Up to 40% Off

While hopping on a plane to Korea for the latest beauty innovations may not always be feasible, you can still indulge in the best K-beauty deals online and have them delivered straight to your door in no time. Korean skincare is renowned for its groundbreaking formulas that deliver remarkable results. Many of these beloved products have taken TikTok by storm, captivating audiences with their effectiveness. Treat yourself to Medicube’s exfoliating pads, Sulwhasoo’s antioxidant-rich eye cream, CosRx’s hydrating snail mucin sheet masks, and Anua’s ultra-soothing heartleaf toner.

Prime Day Wellness Deals—Up to 35% Off

Prime Day is the perfect excuse to try out the latest in wellness, like Vital Protein’s Collagen Peptides Advanced; stock up on daily supplements like a The Nue Co’s multivitamin, or optimize your oral-care regimen via Crest’s teeth whitening kit or Oral-B’s editor-approved water flosser.

Prime Day Makeup Deals—Up to 40% Off

Summer beauty routines call for lightweight formulas like skin tints enriched with SPF—and a good brow, via Anastasia Beverly Hills’s beloved pencil. Of course, some products stand the test of time no matter the season, like lengthening mascaras such as L’Oréal’s formula, which gives you the illusion of eyelash extensions. You’ll also need a waterproof mascara and eyeliner that holds up against dips in the pool. Finish your regimen with a good non-sticky lip gloss, like Tarte’s Maracuja, and a reliable concealer to instantly veil dark circles, such as Too Faced’s Born This Way illuminating option.

Prime Day Body-Care Deals—Up to 40% Off

Investing in your body care routine can transform your daily regimen into a luxurious ritual, especially with the skin-baring summer months ahead. For smoothing and firming, StriVectin’s cream is a popular choice. Additionally, First Aid Beauty’s exfoliating pads are effective in targeting ingrown hairs, making them ideal for bikini season. Medix 5.5 offers a body cream that is rich in collagen and peptides, providing intense, skin-plumping hydration. Meanwhile, Naturium’s salicylic acid spray effectively addresses body acne in hard-to-reach areas. Consider adding these products to your cart along with your other skin-care splurges today.

Prime Day Hair-Care Deals—Up to 30% Off

We value our hair-care routine just as much as our skin-care routine, and Prime Day is a tactful time to stock up on the essentials, such as smoothing shampoo and conditioner sets, nourishing hair oils, and reliable heat protectant sprays—these are crucial whenever you use your favorite heat styling tools. And if it’s a more intensive treatment, Olaplex’s No.8 is a reparative mask suited for all hair types. However, you can also get creative with your purchases, like trying out a shine-enhancing styling cream, like the one from ColorWow, below.

Prime Day Personal Care Essentials Deals—Up to 20% Off

Imagine a routine where everything is perfectly optimized—yes, everything! Tired of sifting through a chaotic makeup bag? Eachy’s multi-partition toiletry bag will transform your beauty routine with dedicated spaces for every product, bringing order to your essentials. Are you interested in enhancing your hot girl walk? Throw on a weighted vest—just be sure to hydrated with your new Stanley water bottle. And if its alleviating dryness in the air, look no further than Levoit’s humidifier which adds moisture with ease.

Prime Day Fragrance Deals—Up to 40% Off

Prime Day is the perfect opportunity to try something new and add a fresh fragrance to your collection. Whether you’re drawn to the floral notes of Lancôme’s La Vie Est Belle Eau de Parfum or prefer something more woodsy and masculine like Ralph Lauren’s Ralph’s Club, now is the ideal time to stock up on a new signature scent, grab travel-sized sprays for TSA, or pick up gifts for friends and family.