If there’s one shopping event that makes it worth putting the lazy pace of summer on pause, it’s the Nordstrom Anniversary Sale 2025. With a dizzying array of the best beauty products available at a steal—for a short time only!—making the most of the sale requires preparation, strategy, and an eagle eye for the best brands in every category from skin care to makeup and fragrance. That’s where Vogue’s beauty team comes in.

Ahead, we’ve rounded up the essential products to buy early from celebrity-endorsed hair care to buzzy beauty tools and the eye patches Salma Hayek Pinault sleeps in every night. But before we get into what to buy, let’s review when to shop:

The official Nordstrom Anniversary Sale 2025 runs from July 12 to August 3, but cardmembers can start stocking their carts a little earlier. All cardmembers in the “Influencer” tier can start shopping on July 10, while those in the next tier up—“Ambassadors”—have access to the sale on July 9. And for those in the top tier, dubbed “Icons,” it’s all systems go on July 8—a.k.a today. (Not a cardmember yet? Sign up here.)

Mark your calendar accordingly, then dive into the Vogue-editor-vetted recommendations from the beauty aisle, below. And if you like what you see, be sure to take it to checkout fast. After all, industry insiders are already raring to scoop up every last lip-plumping kit and irresistible summer scent. Happy shopping!

Vogue’s Favorite Nordstrom Anniversary Sale 2025 Early Beauty Picks

• Must-Have SPF: Supergoop! Invisible Icons SPF Set, $80, $54
• Best Skin-Care Set for Mature Skin: La Mer Mini Miracles Crème de la Mer Skin-Care Set, $174, $98
• Best Red-Light Device: Dr. Dennis Gross Plump, Glow & Boost Collagen Set, $568 $455
• Best Microcurrent Device: NuFace Trinity+ Complete Microcurrent & Red Light Facial Toning Device Set, $595 $399
• Best for Salon-Worthy Hair Repair: Oribe Gold Lust Set, $152, $102
• Best Blush for a Year-Round Summer Flush: Westman Atelier Petite Blush Stick Duo, $52 $35
• Best Universally Flattering Lip Color: Charlotte Tilbury Pillow Talk Lip Kit, $95 $63
• Best Fragrance Discovery Set: Maison Francis Kurkdjian Fragrance Wardrobe for Her Set, $275, $199

In This Story

Best Skin-Care Deals

Maybe you need a restock of the Supergoop! SPF Mindy Kaling (and every Vogue editor) can’t get enough of. Perhaps you figure that if Salma Hayek Pinault sleeps in Patchology’s Eye-Conic patches, there must be something to them. (Sounds logic!) Of course, you may also be interested in exploring 111Skin’s Face and Neck Masks—a decision Vogue cover star Anne Hathaway would approve of. Or, like Kendall Jenner and legions of luminous-skinned shoppers, you could be addicted to the aptly named Miracle Broth that infuses La Mer products. You can fill your cart with all of this and more at the Nordstrom Anniversary Sale 2025. And if you plan to shop early, that’s all the better for getting a head start on an elevated skin-care regime.

Best Beauty Tool Deals

Until every one of us has a spa at home and a standing appointment with Dr. Dennis Gross, Vogue editors will continue to rely on the best beauty tools for a fresh-from-the-salon or dermatologist’s-office glow. At the Nordstrom Anniversary sale, there are early discounts to be had on an editor-approved LED-therapy device from Dr. Gross himself, the cult-loved NuFace tool for toning and sculpting in a flash, and the DermaFlash device that makes peach fuzz a distant memory. (And as makeup artist Jenny Patinkin has told us: “Even if you think you don’t have peach fuzz, you definitely do!”) For bouncy blowouts at home, DryBar’s buttercup-yellow blow-dryer brush is also an essential that’s rarely on sale. So you’d be wise to scoop it up now—along with all the other best-in-class beauty tools—while it’s still available.

Best Hair-Care Deals

It’s not every day that the very hair oil Amal Clooney’s stylist uses to give his client’s tresses that one-of-a-kind sheen is on sale, and it’s hardly common to find discounts on goods from the hair brand supermodels swear by. But the Nordstrom Anniversary Sale isn’t your average sale, and these products for runway-ready coifs are among the best hair-care deals to be found at the summer’s hottest shopping event. Additional discounts extend to bond-restoring haircare from Oribe and Rōz Foundation Shampoo—a gift to scalps and showers everywhere from celebrity hairstylist Mara Roszak.

Best Makeup Deals

Charlotte Tilbury’s Pillow Talk Lip Kit is a universally flattering system for getting plush, pillowy lips (the secret ingredient? Glow pigments.) It’s available at a steal at the Nordstrom Anniversary Sale, along with other cult-loved makeup that’s sitting pretty at its best price of the year. Another offering is Westman Atelier’s Blush Stick Duo, which offers two shades of the Vogue-approved formula for an easy, hydrating flush of color on the lips and cheeks. In Dior’s Natural Glow Makeup Set, the iconic house provides the staples for a luminous three-step makeup routine—bien sur, it wouldn’t be complete without a Diorshow Mascara. To lock any look into place, Hourglass’s classic, translucent setting powder is a must; during the sale, it’s packaged with a double-ended brush that makes it effortless to achieve that soft-focus look.

Best Fragrance Deals

Fancy a spritz of something that smells divine? Whether your go-to scent profile is warm, woody, and musky or citrus-spiked and ineffably Italian, there’s something to round out your fragrance collection at the Nordstrom Anniversary Sale. Get a head start on shopping with the Byredo Mojave Ghost Trio, which bundles roll-on oil and perfume with a hand cream so you can layer up in the warm, wild scent. Le Labo’s sandalwood-infused classic, Santal 33—still as smoky and intoxicating as ever—is also on sale, while Maison Francis Kurkdjian’s discovery set is a magnificently scented treasure chest with eight classic scents to explore. (Included: The iconic Baccarat Rouge 540, which made Vogue’s list of the 25 best perfumes for women.) Yet another sale offering, a set of Tom Ford Neroli Portofino eau de parfum paired with the travel spray, offers an escape to the Riviera via transportive notes of orange flower, neroli, and warming amber. Our advice? Start shopping and spritzing now. Once you find your favorite scent, you might want to stockpile a few bottles while the sale’s still on.