Minnow, the family lifestyle brand known for its swimwear and elevated essentials, has partnered with Alexandra Macon’s e-commerce platform and wedding and baby registry Over the Moon. Together they have launched a women’s and children’s capsule collection.
The offering includes a 14-piece limited-edition capsule of women’s and children’s coordinating swim and terry sets.
“We drew inspiration from iconic Americana summer days on the water. The collection with Over the Moon features nostalgic florals, crisp ginghams, and a classic red, white and blue palette — a nod to both brands’ shared love of heritage and storytelling,” said Morgan Smith, founder of Minnow.
A campaign image from Minnow x Over the Moon capsule.
Anne Rhett, Courtesy of Minnow x Over The Moon
“This collaboration is classic Americana meets refined coastal glamour,” Macon said. “As a mother of three who dresses my children in Minnow, I’m delighted to debut this special collection alongside their team. I know my littles ones and I will be wearing these pieces all season long — even after the school year begins.”
The collection is accompanied by an ad campaign, shot by Anne Rhett.
Prices range from $54 to $208. The line will be available online at both Minnow’s and Over The Moon’s Web site, as well as Minnow’s Charleston and New York City stores. The collection is being manufactured in Vietnam.
An image from the Minnow x Over the Moon campaign.
Anne Rhett, Courtesy of Minnow
Over the Moon is an elevated destination for categories such as fashion, jewelry, timeless pieces for the home and nursery.
A campaign image from the Minnow x Over the Moon capsule.
Anne Rhett, courtesy image