Apoorva Mukhija, a.k.a, ‘The Rebel Kid’, is an influencer who has amassed a massive fan following due to her unique way of talking about her life and romantic relationships, which many found relatable. However, for the past couple of months, the influencer has become a well-known media personality due to her involvement in the India’s Got Latent controversy and her stint on the popular reality show, The Traitors. Recently, reports of her alleged net worth went viral which showed huge numbers. Apoorva has finally broken her silence and revealed whether she mints those huge amounts or not.
Apoorva Mukhija addresses the reports alleging that she charges Rs. 6 lakhs per reel
Apoorva shared a post on her Instagram story that said, according to Business Today, the influencer earns Rs. 2.5 lakh every day through her social media content. The report also suggested that, with her online persona, ‘Kaleshi Aurat’, she has amassed a net worth of Rs. 41 crores. Apoorva also charges Rs. 6 lakh for a reel and Rs. 2 lakh for a story, stated the post. The influencer shared this post on her story and wrote, “Galat hai bhai?????”.
Apoorva Mukhija’s mother asked her where is all this money
Apoorva Mukhija shared a recent hilarious incident involving her mother in an interview with Bollywood Bubble. The influencer said that her mother sent her a screenshot of those claims and asked her, “Kaha hai ye saare paise? Kyu nahi hum ghar khareed paa rahe hai?”. To this, Apoorva replied that they don’t have this much money as claimed. The influencer also said that she is ‘everywhere’ but the amount she gets paid is nowhere close to what has been reported. Apoorva clarified in the interview:
“I’m everywhere, but my net worth is not even close to Rs. 41 crore. I’m not even making one-tenth of that”.

Apoorva Mukhija says no brand is paying her such huge amounts
Apoorva revealed in the interview that brands are not paying her as much as she asks for. She also stated that if she ever earned as high as Rs. 10 crores, then she would retire. Talking about her current financial situation, Apoorva stated that the clothes she was wearing in the interview was rented, her heels were dirty and the most expensive thing she owned was the watch she was wearing which cost her Rs. 20,000. The influencer said in the interview:
“These clothes are rented. I have to return them after this. My heels are dirty, nails are fake, and my watch, which is Rs. 20,000, is the most expensive thing I’m wearing.”

More about Apoorva Mukhija
On the work front, Apoorva primarily earns as a content creator. However, due to her newfound popularity, she has featured in a Bollywood film and also a popular reality show. Apoorva made her film debut with a supporting role in Khushi Kapoor and Ibrahim Ali Khan-starrer, Nadaaniyan. The influencer has also become a reality show star, following her successful run on the Karan Johar-hosted show.
What are your thoughts on Apoorva Mukhija addressing the rumours surrounding her net worth of Rs. 41 crores?
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