The bride is supposed to command the most attention at any wedding, but the actress Sydney Sweeney turned out to be a bit of scene stealer in Venice last weekend.
Many were surprised to see the newly single “The White Lotus” star amid the revelers during Lauren Sánchez’s and Jeff Bezos’ four-day celebration. While millions followed her Venetian strolls with Karlie Kloss, and Orlando Bloom, the more fashion-minded were zeroed in on Sweeney’s fashion choices.
Sweeney was reportedly at the wedding because she is part of Bezos’ Amazon MGM Studios’ film production of “Split Fiction.”
The blond-haired actress’ custom look from Galia Lahav was for Saturday night’s finale event — a dinner at the Arsenal. The company is still feeling the halo effect of the Sweeney connection. The eveningwear and bridal brand reported Tuesday that it had seen e-commerce sales spike by 200 percent in the past 24 hours, according to Galia Lahav’s global public relations manager Yael Friedman. Galia Lahav received more than 80 inquiries specifically asking for Sweeney’s look, both in the original black as well as in ivory.
The 27-year-old chose the body-hugging, floor-length frock for Saturday’s all-out celebration during the reported $50 million wedding weekend. The “Euphoria” actress’ custom strapless black lace design cost $25,000 and the style was coordinated with her stylist Molly Dickson.
The exposure sparked a noticeable uptick in client appointments and in social media engagement, Friedman said. “This was truly a perfect showcase of how a bold, high-profile look can drive both brand desirability and awareness, as well as have a direct commercial impact,” she said.
Sydney Sweeney in Venice.
Photo by Molly Dickson/Courtesy
Dickson reached out directly to Friedman “with a clear vision in mind,” and asked if the Galia Lahav team would be open to creating a custom look for Sweeney, Friedman said. “Absolutely thrilled” about the prospect of working with Dickson, “especially for Sydney,” Friedman said she joined forces with head designer Sharon Sever and Dickson to “bring the vision to life and design something truly special for such a high-profile celebration.” That undertaking required more than 150 hours of “meticulous couture work,” Friedman said.
Another wedding guest, Ivanka Trump, has also helped to boost Galia Lahav’s brand awareness. The first daughter wore a pale blue gown from the brand that was inspired by Grace Kelly’s role in “To Catch a Thief” to her sister Tiffany’s wedding in 2022. Like Sweeney, Trump wore a strapless black dress during her Venice stay for the Sánchez-Bezos nuptials. But her dress was sported for Friday’s wedding and it was from Carolina Herrera.