LONDON — The Beatles’ Apple Corps Ltd. has announced that Tom Greene has been appointed as its new CEO, effective in September. 

Apple Corps Ltd was founded in 1968 by the Fab Four to control the band’s interests across music, film, publishing and more. The role of CEO was first held by the band’s longtime publicist Neil Aspinall from 1968 to 2007. 

In October 2024, his replacement Jeff Jones stepped down from the position after 17 years in the role. During his time in the role, Jones oversaw a number of projects including the band’s foray into video games (The Beatles: Rock Band) and a number of films and documentaries (Ron Howard’s The Beatles: Eight Days A Week – The Touring Years; Peter Jackson’s Get Back series). The band released “Now and Then,” billed as their final song, in November 2024.

Greene joins the company having previously fulfilled an operating role for the Harry Potter franchise, including stints running Pottermore Publishing and Wizarding World Digital, a joint venture between Warner Bros and Pottermore. His most recent role was as COO of Blast, an entertainment company working with the video game developers and publishers on production, commercialisation and audience growth of their esports programmes.

Speaking on the appointment Paul McCartney, Ringo Starr, Olivia Harrison and Sean Ono Lennon said: “We are thrilled to welcome Tom Greene as CEO. We have a lot of exciting plans and Tom’s experience and vision make him the perfect person to join us in making it all happen.”

Tom Greene added: “It is a huge honour to lead Apple Corps into this new phase of its history. Like so many people around the world, I grew up in a household obsessed with The Beatles and their music. At a time when the world might need more of The Beatles’ spirit, there are so many new and innovative ways to bring their unique magic to all generations of fans. I cannot wait to get started.”

One of the biggest projects in Greene’s in-tray will be the upcoming four-part biopic of The Beatles, the first time that the band and Apple Corps Ltd. have authorised the rights to a scripted biopic for the life story of each band member. Sam Mendes (Skyfall) will direct the Sony Pictures-produced features, with Paul Mescal (Paul McCartney), Barry Keoghan (Ringo Starr), Harris Dickinson (John Lennon) and Joseph Quinn (George Harrison) set to take the leading roles. All four films will be released in April 2028.