Lauren Sánchez’s and Jeff Bezos’ lavish wedding in Venice has generated an estimated $222 million in media impact value, with Dolce & Gabbana being the top placement with $14.5 million, according to a new report from Launchmetrics. (MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print, online and social media to calculate return on investment.)

The Italian fashion house behind Sánchez’s bridal gown earned 28 percent more in media exposure from June 25 to 29, following the wedding, than during its fall 2025 fashion show in March. Sánchez wore a custom wedding dress by Dolce & Gabbana inspired by classic 1950s bridal fashion.

Schiaparelli, worn by Sánchez at her welcome wedding party, earned $4 million in media exposure, followed by Versace, also worn by Sánchez and by guest Kim Kardashian, with $2.8 million.

According to the report, other fashion houses that benefited from the wedding in exposure include Oscar de la Renta ($2.7 million), Alexander McQueen ($1.6 million), Dior ($1.6 million), Balenciaga ($1.1 million), Dilara Findikoglu ($781,000), Roberto Cavalli ($735,000), Tamara Ralph ($577,000), Lorraine Schwartz ($575,000), Chanel ($422,000), Tom Ford ($328,000), Mugler ($256,000), Bottega Veneta ($187,000), Maison Margiela ($141,000) and Alaia Paris ($121,000).

Sánchez and Bezos hosted a lavish wedding celebration in Venice, spanning multiple days and drawing worldwide attention, along with a celebrity-studded guest list. Among those who attended the event were Leonardo DiCaprio, Kim Kardashian, Oprah Winfrey, Eva Longoria, Sydney Sweeney, Khloé Kardashian, Tom Brady and Ivanka Trump. Besides Dolce & Gabbana, Versace and Schiaparelli, Sánchez was also seen in looks by Alexander McQueen and Dior.

The wedding in Venice triggered a wave of reactions across social media and traditional media, marked by both lavish praise and sharp criticism, including from celebrities such as Rosie O’Donnell and Charlize Theron.