Among the numerous sneakers debuted at Paris Fashion Week was a collaboration fusing two brands from the States: sportswear powerhouse Nike and bicoastal retailer Premium Goods. Specifically, it’s the store’s Brooklyn location which has stamped its mark on a classic Swoosh sneaker.
First unveiled courtesy of Corteiz founder Clint Ogbenna’s social media is the Premium Goods x Nike Air Max 1 in a White/Metallic Silver/Forest Green colorway. The collaboration’s color description is somewhat misleading, as the shoe actually incorporates numerous hues across its various panels including white, green, blue, red, yellow and silver.
Living up to the store’s name, its Air Max 1 features a mix of premium leathers in both perforated and smooth finishes. A honeycomb texture is added to the shoe’s metallic silver tongue and Swoosh while a gum sole completes the look.
Replete with details, the Premium Goods x Nike Air Max 1 features references to both its Brooklyn and Houston doors, with the left tongue tag alluding to the year the former was founded in 2002 and the right shoe’s tongue referencing Houston’s 2004 opening date. The heel of each shoe features an embroidered Premium Goods logo. Even the shoebox was considered, with inner branding reading “Brooklyn to Houston.”
Premium Goods x Nike Air Max 1.
@clint419
Said to be one of two upcoming Air Max 1 collaborations from Premium Goods and Nike, this White/Metallic Silver/Forest Green style is confirmed to be limited to only 718 pairs and will be released on July 18 (7/18), a reference to Brooklyn’s 718 area code.
Sunday on Instagram, Premium Goods paid homage to late music icon and influential sneaker personality DJ Clark Kent. The DJ, who died from colon cancer in October 2024, was known for stashing pairs of sneakers in public for fans to find during his various travels.
“To honor my OG Clark Kent I’ll be leaving my pair in Paris for 1 lucky person,” Premium Goods wrote. “This was his way of keeping the excitement of the hunt alive in different cities he would visit. salute to @salehebembury for also continuing this tradition as well.”
As for the 717 remaining pairs, they will be released on July 18 for a retail price of $160. The style code for the colorway pictured here is HM9634-100. A second pair is also expected to be released with a colorway of White/Sport Red/Varsity Royal/Hyper Violet and a style code of HM9634-101.