Ever wondered how that outfit you spotted on Instagram or at a thrift shop might look on you before making the leap? Google might have just the answer. The tech giant has rolled out a new experimental app called Doppl, an AI-powered virtual fitting room that lets users try on clothes using a digital version of themselves. While this isn’t Google’s first foray into virtual try-ons, it is the company’s most personalised approach yet.

Previous features in Google Shopping allowed users to view clothing on a variety of model body types, but Doppl makes it about you, your face, and your style. With Doppl, the tech is no longer just showcasing clothes; it’s tailoring the experience to the individual, quite literally.

Google’s Doppl app: How does it work?

Google’s Doppl works in a simple yet fascinating way. To get started, users upload a full-body photo of themselves to the app. Then, using images or screenshots of clothing — whether snapped at a store, found online, or borrowed from a friend’s feed — they can visualise how those pieces might look on their own body. It’s a clever use of AI and image processing, and aims to turn the idea of a virtual fitting room into something far more personal and playful.

Once you’ve picked an outfit to try on, Doppl creates a stylised image showing a digital version of you wearing it. Taking it one step further, the app can even generate short AI-powered videos, allowing users to see the clothing in motion — offering a more lifelike preview than static images.

There’s also a social and practical side to the experience. You can save your favourite looks, browse through your virtual wardrobe, and even share your AI-generated outfit previews with friends or on social media. It’s not only a fun way to explore personal style, but potentially a helpful tool when you’re stuck deciding between options or shopping online without the ability to try things on.

Google Doppl: Availability

The app is now available on both iOS and Android. However, the Indian audience will have to wait a little longer as the app has rolled out only in the United States. As for what’s next? There’s no word yet on when or if Doppl will expand beyond the US. But given the growing interest in virtual fashion and AI-generated content, the experiment could well shape the future of how we try on — and think about — clothes.

Google says the Doppl app builds on its recent advances in virtual shopping tech and represents an effort to make fashion exploration more interactive and accessible. And as part of the Google Labs initiative, it is still very much a work in progress. The company acknowledges that results may not always be spot-on — fit and detailing might be off — but sees it as an exciting first step in blending fashion and AI in a more immersive way.

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