Four years ago, Maggie Marilyn’s Maggie Hewitt decided to shift the focus of her business to direct-to-consumer. At the time, she felt that she needed to take some time to re-center herself and her brand, which had grown quickly after being shortlisted for the LVMH Prize in 2017, just two years after she had founded it. “We’ve spent the past years getting closer to the customers, understanding how to meet their needs, perfecting fits, and understanding what fabrications are going to be really durable and stand the test of time in wardrobes,” she explained in her Sydney showroom.

Now, she’s re-entering the wholesale world with her resort 2026 collection. “We didn’t have those insights when we had no direct-to-consumer business, so I think we’re primed for more success going back into this [world]. Even though there’s lots going on with the tariffs and everything else, I feel like we are primed with the right knowledge to make those partnerships a real success.”

Her lineup for the season was decidedly more feminine than previous collections, with ruffle embellishments on shirt collars and slip dresses, and, most cleverly, on the hem of a simple polo sweater dress. An unexpected addition was a seashell print, which was inspired by memories of her upbringing in the coastal town of Bay of Islands in New Zealand. “I grew up collecting seashells, and now when I take Ralph, my little boy, back home, seeing everything through his eyes, collecting shells together, and teaching him what everything is…it’s just so special,” she said. Her watercolor seashells, in shades of pink and brown, were a funky take on the classic feminine summer floral, which contrasted nicely with bold striped pieces in a “Neapolitan ice cream” color palette.

Elsewhere, rugby sweaters and windbreakers inspired by pieces she remembered her dad wearing rounded out the offering. “I think there’s a playfulness that I’ve found since becoming a mom and seeing everything through new eyes, never forgetting the joy of getting dressed.” Hewitt continued: “I think if you know how the clothing was created, that it comes from this place of integrity—we still have full supply chain transparency, we work with each tier of the supply chain, whether it be our farmers, growers, fabric mills, or the factories. I think that can also add a feeling of joy when you put [our clothes] on.”