BJP Rajya Sabha MP Dhananjay Mahadik has written to Maharashtra Chief Minister Devendra Fadnavis, urging him to protect the Geographical Indication (GI) tag of Kolhapuri chappals after Italian fashion brand Prada showcased the traditional footwear without attribution.

The controversy erupted after Prada presented Kolhapuri-style sandals in its Men’s Spring Collection at Milan Fashion Week, pricing them at Rs 1.2 lakh without acknowledging the chappals’ Indian origin, artisans, or cultural significance. Mahadik alleged this act violated the Artisan Act and disregarded India’s GI regulations.

Kolhapuri chappals earned a GI tag from the Government of India in 2019, and have their roots in the 12th century. They are traditionally handcrafted by cobbler communities in Maharashtra and Karnataka. Mahadik said that Prada’s move not only infringes on intellectual property rights but also threatens the livelihood and dignity of thousands of artisans.

Calling it a direct breach of GI norms, Mahadik appealed to the state government to raise the issue at the international level and with the Centre. His son, Krishnaraj Mahadik, along with community leaders, personally handed over the letter to Chief Minister Fadnavis.

Mahadik further stressed the need for immediate awareness campaigns and legal steps to safeguard the identity and heritage of Kolhapuri chappals.

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