The upcoming CBS music competition The Road will premiere this fall, following a dozen rising country artists as they traverse the challenges and triumphs of life as a touring artist. The Road will air on CBS Sunday evenings, and will stream live and on-demand on Paramount+.
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The series will also give viewers a look at the inner workings of being on the road as a country artist, as the rising musicians pile into a tour bus and learn about what it takes to chase their touring ambitions.
The show will follow those artists as they open shows for four-time Grammy winner Keith Urban at various music venues across the U.S., as country artists including “Redneck Woman” hitmaker and Grammy winner Gretchen Wilson (as well as members of the live audience at each show) decide which artists will advance to the next city on the tour.
The competing artists are Adam Sanders from Lake City, Florida; Billie Jo Jones from Emory, Texas; Blaine Bailey from Tahlequah, Oklahoma; Briana Adams from Winchester, Texas; Britnee Kellogg from Anthem, Arizona; Cassidy Daniels from Marion, North Carolina; Channing Wilson from Lafayette, Georgia; Cody Hibbard from Adair, Oklahoma; Forrest McCurrin from Jefferson City, Missouri; Jenny Tolman from Nashville, Tennessee; Jon Wood Wake Forrest, North Carolina; and Olivia Harms from Canby, Oregon.
In an Instagram video, co-executive producer and country star Blake Shelton said, “Touring’s hard to get right, but when you do, it’s the greatest feeling in the world.” Urban added in the video, “This show is all about being on the road. I don’t think it’s a job, I think it’s a calling.”
In a previous statement, fellow executive producer Taylor Sheridan said that “there is a revolution taking place in country music,” and that getting to work with Shelton and Urban on “building a platform … for the next leaders of that revolution is an incredibly exciting venture.”
See a trailer for The Road below: