More
    HomeCelebsMatt Damon and David Beckham Bring Back ‘David and Dave’ for Stella...

    Matt Damon and David Beckham Bring Back ‘David and Dave’ for Stella Artois (Exclusive)

    Published on

    spot_img


    Matt Damon and David Beckham are bringing back their Super Bowl characters “David & Dave” for a new extension of Stella Artois’ brand campaign.

    The new campaign is called “The Collection,” with the beer brand releasing limited edition beer chalices, one based on each state (“50 States of Stella”). In the new spot, Dave Beckham (played by Matt Damon) shows off his chalice collection to David Beckham… revealing that he is one state short of all 50.

    “Want to go to Wyoming?” he asks.

    Watch:

    “We knew we had something special with ‘David & Dave’ after their official reveal earlier this year as part of Stella Artois’ return to the Super Bowl,” says Chris Jones, vp of marketing for premium brands at Anheuser-Busch. “David and Matt have helped to create a world that fans have become invested in. And now, with ‘The Collection,’ we’re allowing consumers to participate in the next chapter of this story in a fun, engaging, and tangible way with ‘50 States of Stella.’”

    Stella drinkers will be able buy chalices from whatever state they choose on Dave Beckham’s eBay shop. As with the Super Bowl spot, Affleck directed the commercial, and Artists Equity produced it.

    “We wanted it to work on a number of levels. I’s supposed to be really about the connection between the brothers, because this whole idea of ‘Moments Worth More’ is what the whole campaign is centered around,” Damon told THR earlier this year. “The campaign itself just follows that relationship and builds on it like a story, as they get into these various adventures together, and as these estranged brothers get to know each other. But we also want it to be entertaining and fun for everybody, so you’re kind of looking forward to the next little episode that comes along.”



    Source link

    Latest articles

    Kim Cattrall seemingly reacts to ‘And Just Like That’ cancellation with cryptic message

    Kim Cattrall seemingly responded to the abrupt cancellation of “And Just Like That”...

    Pakistan’s rights body condemns terror charges against 7-year-old boy in Balochistan

    Pakistan’s independent human rights commission on Friday called on authorities to drop terrorism...

    Congress flags ‘CISF takeover’ of Rajya Sabha, government sources call them marshals

    A fresh political controversy erupted on Thursday as the Congress party raised concerns...

    Arnold Schwarzenegger’s ‘FUBAR’ Canceled at Netflix After Two Seasons

    FUBAR has been canceled after two seasons, The Hollywood Reporter has confirmed.  News of...

    More like this

    Kim Cattrall seemingly reacts to ‘And Just Like That’ cancellation with cryptic message

    Kim Cattrall seemingly responded to the abrupt cancellation of “And Just Like That”...

    Pakistan’s rights body condemns terror charges against 7-year-old boy in Balochistan

    Pakistan’s independent human rights commission on Friday called on authorities to drop terrorism...

    Congress flags ‘CISF takeover’ of Rajya Sabha, government sources call them marshals

    A fresh political controversy erupted on Thursday as the Congress party raised concerns...