Since blasting onto the scene with his breakthrough hit “Beautiful Things,” Benson Boone has become the internet’s favorite punching bag. But instead of trying to prove them wrong, the singer decided to lean in with his latest music video.
On Friday (June 20), Boone dropped the tongue-in-cheek music video for his new song “Mr. Electric Blue,” off his just-released LP American Heart. From the start of the clip, Boone goes out of his way to play with all the worst things the internet has to say about him when he walks into “Industry Plant Records” wearing a t-shirt that simply says “one hit wonder” for a frank conversation with his sleazy agent (played by his frequent songwriting collaborator Jack LaFrantz).
“Have you not been on the internet? Everything is terrible, Benson! We put all of our money into ‘moonbeam ice cream’ and the backflip, and it’s done absolutely horrible,” LaFrantz’s character tells an exasperated Boone. He informs the singer that he owes his faux label $10 million, and suggests that he find “a new gimmick” like “good songwriting.” At the suggestion, Boone deflates: “You know I can’t do that.”
What ensues is a madcap montage, where Boone takes as many odd jobs as he can to raise the money. He walks dogs (while wearing another T-shirt that says “”), mows lawns (for a company called “Auto-Tune Trimmers”), washes cars (with bumper stickers declaring “mustaches are lame”) sells his sparkly jumpsuits and even opens a moonbeam ice cream truck. Of course, that still doesn’t stop the criticism from coming — when he’s recognized by a little girl as “the guy who sings ‘Beautiful Things,’” she quickly humbles him: “Your music is terrible.”
For his hustling and hard work, Boone makes a grand total of $168, but begs LaFrantz’s agent to give him another chance. But his agent assures him that he found a better solution, saying he “sold your entire catalog to retail chains, fast food chains and movie theaters,” promising that “you’ll be the most overplayed artist in the world, and I’ll be rich.” A dejected Boone sighs and smiles, saying “that’s all I’ve ever wanted,” before celebrating his ubiquity.
It’s far from the first time Boone has commented on the way people perceive him. The singer posted a TikTok back in April, explaining that he could understand people not liking him or his music if there were more people offering concrete reasons for their distaste. “I just read a comment that said ‘idek why I hate Benson Boone but it feels right,’” he wrote on the video. “Like WHAT!!? how am I supposed to improve after reading that? At least say something valid like ‘he low key just flips everywhere can he [do] anything else?’”
Watch the full video for Boone’s “Mr. Electric Blue” above.