Patrick Whitesell‘s Silver Lake-backed investment firm WTSL has hired former Endeavor CFO Jason Lublin as president and partner. Lublin will also work as president and COO of Win Sports Group, the NFL representation business that Whitesell acquired from WME.

WTSL is Whitesell’s new venture, which he started as Silver Lake took Endeavor private earlier this year. Silver Lake committed $250 million to start the new company, with the NFL business the first acquisition.

Earlier this month the company announced a joint venture with Universal Music Group that is “focused around taking UMG’s music and artists and creating more opportunities with their IP through “film, television, fashion, consumer products and branded experiences” among other potential avenues.”

“WTSL is uniquely positioned to help define the next chapter of growth and innovation in media, entertainment, and sports,” said Lublin in a statement. “I’m excited to join Patrick again in building a firm that can support entrepreneurs, creators, and companies through both capital and operational partnership. These sectors are entering a new era, and we’re committed to working alongside those who will lead it.”

“Jason is one of the most experienced and respected dealmakers in our industry,” added Whitesell. “He has spent his career executing some of the most complicated and impactful transactions in media and sports, and his operational expertise across global businesses will be a major advantage as we grow WTSL and work with partners shaping the future of these industries.”

“Jason’s talent, expertise, creativity and passion at the leading edge of dealmaking and business model innovation across the media, entertainment and sports landscape is unmatched,” said Egon Durban, co-CEO of Silver Lake. “I am grateful for his contributions over many years as part of the Endeavor family and am excited for him to continue to do great things in his new role at WTSL in partnership with Patrick.”