MILAN — Bluestar Alliance is charting Palm Angels’ new path.

The first step after acquiring the luxury streetwear brand in February sees the appointment of two key roles.

Luca Donnini was named general manager, and Alberto Furlan was promoted to head of design from men’s ready-to-wear designer.

Donnini is co-chief executive officer of SportLux and brings more than 40 years of experience in the fashion industry globally, including roles as international president at Max Mara, president at Guess Europe, and CEO of Temperley London. Bluestar Alliance has entered into a strategic partnership for Palm Angels with SportLux, an international platform for global brand management and development that operates a portfolio of brands including Off-White, also controlled by Bluestar Alliance, Thomas Pink and Diadora.

Donnini is tasked with expanding Palm Angels’ global footprint, building its product strategy and growing into adjacent categories.

“Palm Angels is a cultural movement as much as it is a brand,” said Donnini. “Our goal is to deepen our roots in street culture while introducing elevated fashion into new global markets. This includes expanding distribution, opening international stores, launching new collaborations, and strengthening our connection to Gen Z consumers.”

Shlomi Saban, founder and partner of SportLux, touted Donnini’s “wealth of operational expertise,” and said “his strategic vision and leadership are now helping guide Palm Angels into its next chapter — empowering a young, creative team to push boundaries and position the brand at the forefront of the global streetwear scene and its cultural community.”

Since joining the brand in 2017, Furlan has worked closely with founder Francesco Ragazzi, helping to shape Palm Angels’ creative identity.

“My goal is to stay true to Palm Angels’ identity while embracing its evolution,” said Furlan. “I find inspiration everywhere — from a song in the car, a conversation over dinner to a detail I catch walking down the street — it fuels my creative direction for the future of the brand. I want to strengthen our ties to global creative scenes, particularly through music and art, and connect with those people who resonate with the spirit of Palm Angels.”

For the brand’s spring 2026 collection, Furlan opted for a cleaner, more minimal approach with a new Palm Angels logo, a subtle detail inspired by Los Angeles’s iconic palm trees, that refines the brand’s aesthetic.

The collection is divided into three drops, designed to meet seasonal delivery needs while maintaining a consistent narrative, expanding its outerwear and footwear offer. The collection is inspired by the energy and attitude of Brazilian and Jamaican cultures.

“After eight years with Palm Angels, Alberto — once the young prodigy designing behind some of fashion’s most iconic names — has emerged with a distinct creative voice of his own,” said Saban. “In an era crowded with emerging streetwear brands, Palm Angels continues to stand apart, thanks to its bold graphics, subversive visual language, and authentic cultural relevance. Under Alberto’s direction, the brand enters a new chapter — one that fuses artistic instinct with a sharpened point of view on contemporary street culture.”

Global brand management firm Bluestar Alliance LLC acquired Palm Angels from New Guards Group. At the same time, Ragazzi, who founded Palm Angels in 2015 and served as creative director, exited the brand.

“Luca and Alberto bring a balance of strategic expertise and creative authenticity to Palm Angels,” said Joey Gabbay, CEO of Bluestar Alliance. “As we invest in the next chapter of global growth, their leadership will ensure Palm Angels evolves to meet a new generation of consumers worldwide.”

Bluestar is also planning the opening of new Palm Angels showrooms in Milan this month and in New York’s SoHo neighborhood later this summer. On the occasion of Milan Men’s Fashion Week, the brand will host a cocktail on June 22 at the Portrait Milan Hotel.

Palm Angels has 10 stores and new units will open in Dubai this fall, Mumbai this winter, and Athens and New York next spring. A New York showroom will open next month. Stores in Tokyo, Seoul, Mykonos and Miami, where the brand has a strong customer base, are also in the pipeline.

Bluestar Alliance, founded in 2006 by Gabbay and Ralph Gindi, chief operating officer, owns, manages and markets a portfolio of consumer brands ranging from Hurley, Scotch & Soda and Bebe, to Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too, with more than $9 billion in global retail sales. 

The company manages a portfolio of more than 500 licensees and a growing branded retail platform of more than 500 stores throughout North America, Europe, Australia, South America, India, Asia, the United Arab Emirates and the Middle East.

Expanding into the high-end streetwear sector, Bluestar Alliance acquired Off-White from LVMH Moët Hennessy Louis Vuitton at the end of September.

Palm Angels’ fashion collection stemmed from a book published by Ragazzi, who is also a photographer, in 2014. That book, simply titled “Palm Angels” with a foreword by Pharrell Williams, featured Ragazzi’s dreamlike images of the sun-saturated Los Angeles skate scene, a big visual and aesthetic source of inspiration for the fashion brand — as much as the palm tree. Over the years the brand has garnered a loyal following and significant influence within the fashion world. Ragazzi worked for Moncler for nine years before being tapped as one of the guest designers of the Moncler Genius project and he has also logged in collaborations with Tod’s.

Palm Angels has been sitting out fashion weeks in recent seasons after hosting one-off shows when they felt relevant to the brand’s message. The last show was held in Paris for fall 2023.