Omega has enlisted a team of celebrities for its new “My Little Secret” campaign, which was unveiled on Wednesday. Highlighting the brand’s first Aqua Terra timepiece in 30mm, the campaign features portraits of Ariana DeBose, Ashley Graham, Tems, Danielle Marsha, Marisa Abela and Sunday Rose Kidman Urban, the eldest daughter of Nicole Kidman and country singer Keith Urban.
With this campaign, Kidman Urban joins her mom as an ambassador with Omega. Nicole Kidman has been a longtime collaborator and campaign star for Omega, often attending events on behalf of the Swiss luxury watchmaker.
The “My Little Secret” campaign coincides with the Swiss luxury watchmaker meeting the cultural moment for greater versatility in watches. The new Aqua Terra collection features 12 distinct references, offering each woman in the campaign the opportunity to express her personality through her choice of timepiece.
Ariana DeBose in Omega’s “My Little Secret” campaign.
Courtesy of Omega
“The most beautiful part of the watch is the one you cannot immediately see,” Raynald Aeschlimann, president and chief executive officer of Omega, said in a statement. “Our new calibres represent Omega’s highest expression of precision engineering, hidden within yet defining the watch’s essence.”
The collection features a range of vibrant dials and precious materials, including 18-karat Moonshine Gold, 18-karat Sedna Gold, stainless steel and two-tone combinations. This new movement was reimagined and engineered specifically for an intimate scale by Omega. Master chronometer calibre 8750 with stainless steel and two-tone models, and master chronometer calibre 8751 for 18-karat Sedna Gold and Moonshine Gold models.
Tems in Omega’s “My Little Secret” campaign.
Courtesy of Omega
In April, Omega unveiled four different styles for 2025. The list included new interactions with the luxury brand’s Seamaster collection, featuring new Bronze Gold models, as well as the introduction of the Seamaster Planet Ocean Worldtimer, inspired by the Deep Black series and allowing for the tracking of multiple time zones.
The luxury watch brand has a long list of celebrity ambassadors, which includes Cindy Crawford and her daughter, Kaia Gerber, Daniel Craig, George Clooney, Eddie Redmayne, Aaron Taylor-Johnson, Naomie Harris, Michael Phelps and others.