Just in time for back-to-school shopping, Hibbett has launched a new website and app dedicated to selling kids products.
The athletic-inspired retailer said the new Hibbett Kids site and app have been designed for shoppers to find the latest fashion and footwear styles with an easy-to-navigate, expanded selection of children’s footwear, apparel and accessories.
The company added that the new Hibbett Kids experience was “thoughtfully designed” with families “front and center,” and was built using the latest state-of-the-art technology to keep pace with busy parents who rely on efficiency, allowing a variety of ways to quickly and easily search and find what they’re looking for. Shoppers can filter their searches by new arrivals, gender, size, color, brand, price, clothing or shoe type, trend and much more, the company added.
Hibbett Kids offers a wide selection of kid’s footwear and apparel for ages 13 and under. The sizing breakdown includes Grade School/Big Kids sizes 3.5 to 7, Preschool/Little Kids sizes 10.5 to 3 and Toddler/Infant sizes 1-10. Some of the top apparel and footwear brands featured on Hibbett Kids are Nike, Jordan, Adidas, Baseball Lifestyle 101, Crocs, New Balance, Pro Standard, Reason and Streetz is Watchin,’ with new arrivals daily.
“We’re expanding our digital footprint to better serve today’s busy families and offering a more convenient, seamless, curated shopping experience from the nursery years through the teen stage,” Bill Quinn, chief information officer at Hibbett, Inc., said in a statement. “We’ve built a thriving and successful kids’ business and in our next phase with Hibbett Kids, we will continue to engage with parents and caregivers in a more personalized way.”
This move comes nearly a year after JD Sports closed the acquisition of Hibbett Sports as part of the UK-based retailer’s efforts to dig deeper into the U.S. market.
jd-sports said at the time that it planned to acquire 100 percent of Hibbett, which was quoted on the Nasdaq in April 2024, for a price of $87.50 per share, in cash, implying an enterprise value of $1.11 billion.
Régis Schultz, chief executive officer of JD Sports Fashion Plc, said in April 2024 that the acquisition is in line with the company’s priorities and is “very important” for its strategic and financial development.
This news comes just weeks after JD Sports reported revenue in fiscal 2025 of 11.46 billion pounds, an increase of 10.2 percent from 10.40 billion pounds in 2024. Profit before tax and adjusting items was 923 million pounds, a 4 percent decline from 961 million pounds the prior year.