LONDON — Ulla Johnson’s frilly, bohemian dresses have touched down at London’s Harrods.

The brand has taken space on the fourth floor, which houses women’s contemporary brands including Ganni, Tory Burch, Veronica Beard and Weekend Max Mara.

“Harrods is the iconic London home for a brand to me. It has an incredible history and legacy with a very international name. London, as much as New York, is a portal to the world and Harrods is a microcosm of that,” said Johnson in an interview, wearing the Arlette sleeveless handkerchief dress from her eponymous label, which retails for 1,710 pounds.

Harrods is an opportunity for the brand to be recognized for more than just its gowns and cocktail dresses. The retailer has bought into the brand’s denim and handbag range, which has become more of a focus for the brand. The Charlotte handbag, which is inspired by basket weaving, sold out within two weeks of launch in the U.S.

It was important for Johnson to fully showcase her brand’s breadth in the U.K. as it’s her number-one international market and the second biggest and growing market after the U.S.

“We’ve been doing denim for years, but it’s something that’s really gained a lot of traction and it really expands the language of how to wear the collection. We’re growing a lot in Korea and the Middle East. We have quite a robust business in France and Italy,” she said.

Johnson wanted to bring a feel for textures and handcrafts to the space that her brand has made a name out of. There’s a handmade rug that she worked with artisans in Morocco to create; carved burlwood furniture pieces; floral decorations and a textured wallpaper that’s also made by hand.

“I believe that this hand touch sets us apart and actually resonates in a way that’s an emotional connection to the people around it, regardless if they know the exact history or makers,” she said.

The designer is passionate about interiors and was heavily involved in envisioning the space. Her parents were archaeologists and her mother was also an artist and a collector.

“This way of gathering things and turning disparate elements into something feels uniquely our own. It’s something that I definitely have grown up with, but a lot of it is my own sort of exploration as well,” said Johnson, whose husband works in contemporary art.

She has a real affinity for collecting arts and pottery, especially when it comes to the work of female weavers and painters, which she has incorporated into her runway collections.

Johnson teased that for her upcoming New York Fashion Week show she has been working with a female artist that’s been percolating for three years.

“We’re in the final stages of signing a venue, but it will be on the Upper East Side with all signs pointing towards Madison Avenue, where our new store is. I’m very committed to celebrating New York and all it has to offer, both within the fashion landscape and culturally across the board,” she said.

In over 25 years of being in business, Johnson said making women feel beautiful and creating pieces with a purpose is what still drives her.

She credits the brand’s expansion to its runway shows and advertising campaigns.

“It certainly took the brand to a different level and having a store really shows the clothes in the context that we saw them — it changed the language around the brand a great deal. I think having key wholesale partners that can collaborate in that vision is all part of our next step,” said Johnson.