Nordstrom is looking to further its reputation for service by opening a Nordstrom Local unit in Williamsburg, Brooklyn.
The 3,000-square-foot Nordstrom Local will operate at 154 North 7th Street on June 26, the Seattle-based retailer said Monday.
Nordstrom Local units are designed as “neighborhood service hubs,” providing greater convenience for shoppers. They are not merchandised with products for shopping and are situated where customers live or work. Often, the locations are easier and quicker to get to than Nordstrom department stores or Nordstrom Rack stores.
“New York is one of our largest markets and we’re looking forward to opening Nordstrom Local Williamsburg to offer Brooklyn customers even more opportunities to engage with our services closer to where they live and work,” said Fanya Chandler, president of Nordstrom stores, in a statement. “We’ve learned a lot from our existing locations in the market and are excited to offer customers more convenience and personalized service.”
Nordstrom Local units offer a variety of services for customers of both Nordstrom department stores and Nordstrom Rack offprice stores, including pickup of online orders; stylists for fashion advice; returns; alterations; gift wrapping and gift boxes and clothing donation drop offs that get directed to Housing Works. Empty beauty packaging can also be dropped off for recycling.
For a fee, Nordstrom Local locations will also gift wrap or make alterations to goods bought elsewhere.
So far, there are only five other Nordstrom Locals operating. It remains to be seen whether Nordstrom, which officially went private last month, will become more aggressive in rolling them out. There are two other Nordstrom Local in New York City, on Third Avenue between 73rd and 74th Streets, and on Seventh Avenue between 11th and 12th Streets. Both opened in 2019. There are three Nordstrom Locals in California, in Santa Monica, Manhattan Beach and Newport Beach.
Three years ago, a pop-up version of Nordstrom Local opened for the summer season in Southampton, N.Y.
The Nordstrom family and Mexican retailer El Puerto de Liverpool took Nordstrom Inc. private last month. It’s was an all-cash transaction given the company an enterprise value of about $6.25 billion. The Nordstroms still have a 50.1 percent stake in the company while Liverpool owns the rest.
The alterations department at Nordstrom Local.
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