LONDON — The Equity Studio, which invests in emerging beauty, wellness and lifestyle brands, is launching a collective of creative and talent agencies to help its portfolio companies with “scale, storytelling and cultural impact.”

The collective is known as The Studio, and is a platform for brands to connect and partner with agencies on creative content, event planning and talent sourcing. The first three agencies on board are all talent specialists: CGC Global in London, L.A.’s House of 1212 and Madrid’s Untie Agency.

The plan is for The Studio to onboard more agencies with different areas of focus and expertise.

While creative agencies have been broadening their offers to deliver 360-degree services to clients, it is rare to see an investor create a platform that connects brands with agencies across various markets.

Anna Sweeting, founder of The Equity Studio, has always taken a holistic approach to investing. In an interview with WWD, she said “capital is only part of the equation. True, lasting impact for brands comes from creating meaningful connections between the audiences they inspire and the wider cultural landscape.”

The Studio is also a response to a changing market. Sweeting said as consumer demand grows for “authentic advocacy, creators are no longer just amplifiers — they are embedded engines of storytelling and distribution,” which is why their work is so important to founders.

She described the three agencies as an “extraordinary group of builders and operators who embody the spirit of The Studio. This inaugural group sets the tone — but they’re just the beginning.”

Sweeting’s investments include Gisou, Vestiaire Collective, 111Skin, Axel Arigato, Little Spoon and DeMellier.

One of the newest investments is in the British brand Trip, which creates vitamin and plant-powered beverages and supplements. Trip, which was founded in 2019 by the married couple Olivia Ferdi and Daniel Khoury, is the fastest-growing U.K. beverage brand with omnichannel distribution in Europe and the U.S.

She believes they have different needs, and that the agencies on the platform will help enhance their work.

Sweeting said “unlike traditional brand amplification models that rely on scheduled bursts of visibility, we ensure our brands are continuously integrated into a dynamic ecosystem. At The Equity Studio, amplification isn’t a switch that’s turned on and off; it’s an always-on presence, seamlessly woven into the lives, platforms, and authentic stories of today’s influential voices.”

Trip and the other Equity Studio investments will immediately be able to tap into the three agencies, and the others that eventually join The Studio platform.

House of 1212 specializes in talent representation, strategic brand partnerships, and brand expansion. Its cofounders include Jay Shetty; Rula Zaabri, chief executive officer, and Blaire Zierke, who is head of operations.

“At House of 1212, our purpose-driven philosophy is rooted in authenticity and strategic collaboration — an approach that aligns seamlessly with The Studio’s ‘always on’ model, transforming ideas into lasting connection and impact,” said the team.

CGC is a global communications and talent agency that represents beauty and wellness brands.

Founded and led by Clare Goodwin, the portfolio includes Augustinus Bader, Westman Atelier, Glossier, Victoria Beckham Beauty and Diptyque. The CGC talent collective also includes beauty and wellness figures such as Bryony Deery, Hadda Akrim, Rose Ferguson and Wendy Rowe.

Untie is a talent agency based in Madrid that represents leading European influencers and personalities. Founded and run by Beatriz Villarroya, it is focused on supporting talent through partnerships, and also providing platform capabilities to support them in developing their own brands, operations and go-to-market strategies.