Meta has unveiled a new suite of AI-powered video editing tools, expanding the capabilities of its Meta AI platform. The latest features allow users to edit short videos using preset artificial intelligence prompts that can transform aspects such as outfits, settings, and overall styles, a move that puts Meta in direct competition with rivals like Google, which has been steadily introducing generative AI video features, alongside other specialist editing platforms such as Captions.
The company announced on Wednesday that these new tools will be made available on the Meta AI app, the Meta.ai website, and its standalone video-editing app, Edits, Meta’s alternative to popular apps like CapCut. For now, the rollout is limited to users in the United States.
Meta revealed that the inspiration for these editing features stemmed from its Movie Gen AI models, although it has not been confirmed whether these models are being directly used to power the new editing functionality.
At present, users will have access to 50 preset options, which can be applied to video clips up to 10 seconds long. According to Meta, these presets were designed following feedback from creators, aiming to offer an easy and accessible editing experience that reflects real-world creative needs. The available presets include a wide variety of effects, for example, users can apply a “vintage comic book style”, simulate a rainy day lighting effect, or change a subject’s outfit to a space cadet suit.
Once edited, the videos can be shared directly across Meta’s major platforms, including Facebook and Instagram, allowing for immediate distribution to followers and audiences.
While the current version provides a limited selection of presets, Meta has confirmed that it intends to introduce additional customisation options later this year, further enhancing creative possibilities for users. The company stressed that the tools are designed to make video editing simple, creative, and accessible to everyone.
“We built this so that everyone can experiment creatively and make fun, interesting videos to share with their friends, family, and followers,” Meta stated in its blog post. “Whether you’re reimagining a favourite family memory or finding new ways to entertain your audience, our video editing [tools] can help.”
These new video-editing capabilities build upon Meta AI’s existing image generation tools, which are already integrated across several of Meta’s platforms. The addition of video editing suggests a clear attempt to encourage content creators to remain within Meta’s own ecosystem, rather than turning to third-party apps for advanced editing features.
The move reflects a wider industry trend, as major technology firms race to incorporate generative AI into their platforms to meet the growing demand for content creation tools. As short-form video continues to dominate social media engagement, Meta’s expansion into AI-driven video editing positions the company to better serve creators looking for efficient, innovative, and user-friendly editing solutions.
With Google, Captions, and other competitors advancing their own AI-powered video capabilities, Meta’s latest update signals its ambition to remain at the forefront of the rapidly evolving content creation landscape. By making professional-style video editing accessible to a broader audience, Meta aims to empower both casual users and professional creators to produce dynamic, eye-catching content without the need for complex software or advanced editing skills.