Aamir Khan recently found himself at the centre of a debate after appearing in a series of ads for fantasy sports platform Dream11. While the ads—featuring the actor alongside Ranbir Kapoor, Rohit Sharma, Hardik Pandya and a few other Indian cricketers—have garnered much attention for their humour and relatability, they also raised questions about whether Aamir was compromising on his long-held values.
Aamir Khan DEFENDS endorsing betting app: “The script was so good. I couldn’t say no to it”
In a recent chat with Zoom, the actor addressed the criticism head-on. “I have refused alcohol and tobacco [ads],” Aamir reiterated, adding, “Recently, I did Dream11, so people asked me, ‘You refused alcohol and tobacco, but you’re doing Dream11?’ But the script for Dream11 was so good. I couldn’t say no to it. I laughed so much after I read that ad. I was certain I wanted to do it.”
Aamir, often praised for his ethical advertising choices, explained that his decisions are driven by both principle and the product’s legal standing. “As for the product, if it is illegal, then ban it, then we won’t make any ads on it. And if it’s legal, then let me do it too,” he said, defending his association with the app.
The actor also gave insight into his approach as a brand ambassador. “I always check that the product is delivering what they have promised,” he said. “Sometimes, I break my own principle. For example, I never announce the price of the product that I am endorsing because I am not a salesman. I am a brand ambassador. I can talk about your brand but not about its price.”
Recalling a rare exception, Aamir shared, “Once, I broke that rule and spoke about price as well. This was during ‘Chota Coke’ for Rs 5. Because I really liked its story. It was so creative that I compromised.”
Speaking of the professional front, Aamir is currently awaiting the release of his next film, Sitaare Zameen Par, which is scheduled to hit theatres on June 20.
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