Rimowa has opened its second Toronto boutique in the Yorkdale neighborhood, an area known for luxury shopping and five-star boutique hotels. Located in the Yorkdale Shopping Centre, the opening marks the next chapter in the German brand’s expansion in Canada.
“We’re proud to further expand our presence in Canada with a new boutique in this iconic shopping destination,” said Dezaray Romanelli, managing director of Rimowa Americas. “The space features a dedicated in-store Client Care Centre, supported by our skilled technicians as we continue to uphold Rimowa’s commitment to product excellence, quality, and service — backed by our lifetime guarantee.”
Located at 3401 Dufferin Street Unit 92 the 1,500-square-foot boutique showcases the brand’s latest design concept, with shoppers greeted by two granite pillars at the entrance, adding a distinctive touch to the store’s facade. Rimowa’s signature aluminum and polycarbonate elements feature throughout the store, complemented by wood details made from recycled French oak. Along the boutique’s center are bespoke modular presentation tables while two dedicated archival cases show off the brand’s heritage.
A pop of whimsy comes from the boutique’s sticker wall, showcasing a selection of pieces from the brand’s sticker collection, which highlight designs by artists and designers from around the world, including a Toronto city sticker.
Inside the new Rimowa boutique at Yorkdale Shopping Centre in Toronto.
Courtesy of Rimowa
At the store’s rear, a lounge area with custom-designed grooved oak walls — an homage to the German brand’s design codes — adjacent to the in-house client care center, where on-the-spot repairs are available to extend the life of cases. Here clients are also offered a complimentary custom heat-embossing service, allowing for personalized travel accessories.
In addition to presenting core luggage collections, the new boutique features the latest seasonal hues of the Essential range: Granada and Verde, as well as showcases the new Never Still collection shade, Taupe.
Last week the luxury luggage manufacturer announced a fresh design collaboration with Switzerland-based design firm Vitra. Cologne-based Rimowa told WWD that the limited-edition drop consists of an aluminum stool and aluminum toolbox. The collection will be unveiled during Art Basel on June 18.
