Sanjay Leela Bhansali, who is one of the finest filmmakers of Indian cinema, has a keen eye for creating stories that entertain global audiences. His vision and his detailing when it comes to bringing larger-than-life films to screens have made him a standout. One such gem that he delivered that made waves internationally is Heeramandi: The Diamond Bazaar, which streamed on Netflix.
Netflix CEO Ted Sarandos on his reaction when Sanjay Leela Bhansali pitched Heeramandi: “It almost felt like he was saying, ‘I dare you to make this’”
Heeramandi: The Diamond Bazaar, Sanjay Leela Bhansali’s debut OTT series, took India’s storytelling prowess on a global stage. With his signature grandeur and visual richness, the show redefined what Indian content could achieve internationally.
Talking about its viewership, Heeramandi broke records worldwide. In its very first week, it achieved 4.5 million viewers and clocked a surprising 33 million watch hours, making it the most-watched Indian web series ever in that timeframe. It climbed to No. 2 on Netflix’s Non-English TV list and entered the Top 10 in 43 countries.
Even Netflix CEO Ted Sarandos reflected on his experience of working with Bhansali on Heeramandi. When asked on Nikhil Kamath’s WTF podcast, “Can you name one individual, just one person who has left a lasting impression on you in the entertainment industry in India?” Ted responded to the question saying, “Heeramandi was probably one of the most creatively interesting projects I’ve worked on in India. I was involved in the greenlighting meetings for it. He (Bhansali) came to LA to do the pitch. He came in with this very big vision.” The CEO added, “Honestly, it almost felt like a dare—like he was saying, ‘I dare you to make this’. It’s so big. He’s a legend of cinema, so the idea of him making a TV Show was unheard of. I thought he came for us to say no. And then, when we said yes, there were lots of delays. It was a complicated production.”
Despite delays and the complex nature of the production, which included massive, practical sets, Sarandos praised its old-fashioned charm, calling Heeramandi a true tribute to India’s love for cinema. From the opulent sets, iconic songs, to the layered performances, Heeramandi transported audiences into a world created with history, detailing, and power.
Sanjay Leela Bhansali will next be seen directing Love & War starring Ranbir Kapoor, Vicky Kaushal and Alia Bhatt, which is one of the most anticipated films.
More Pages: Heeramandi Box Office Collection
, Heeramandi Movie Review
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