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Rebag and Amazon launch a new partnership beginning Tuesday. The leader in luxury resale and online retailer collaborated via Amazon’s Luxury Stores to offer an extensive catalogue of pre-loved designer handbags, jewelry, watches and more to Amazon’s audience, while democratizing the luxury resale space by making it more accessible to U.S. shoppers.

The collaboration features nearly 30,000 curated, pre-loved luxury items on Luxury Stores at Amazon. High-quality luxury brands featured as part of the partnership include Louis Vuitton, Rolex, Cartier, Hermès and more.

“Our partnership with Amazon marks a strategic milestone for Rebag, expanding its reach to millions of new consumers in different demographics through one of the world’s most trusted e-commerce platforms,” Charles Gorra, chief executive officer and founder of Rebag, told WWD.

“It reinforces Rebag’s mission to make luxury resale accessible while positioning the brand as a leader in the circular economy of luxury fashion. Amazon customers can now have access to Rebag’s premium inventory while enjoying Amazon’s shopping experience and fast shipping.”

Amazon’s Luxury Stores offer an immersive and sophisticated shopping experience for customers with an interest in fashion, particularly those seeking high-quality luxury goods. Rebag’s sourcing procedure features a verification process and rigorous inspection. Each item must meet a quality standard.

“Our goal is to meet shoppers where they are, redefining how luxury is bought and sold,” Gorra said. “Building on the success of previous Rebag partnerships, this collaboration showcases Rebag’s ability to modernize the resale experience, making it available where today’s customers choose to shop. By bringing nearly thousands of designer items to Luxury Stores at Amazon, Rebag introduces a broader audience of shoppers to the resale market.”

Founded in 2014, Rebag has grown extensively through new partnerships and activations over the course of the last decade. In November 2023, the luxury resale brand and ThredUp launched their own partnership, which allowed Rebag customers to earn credits through ThredUp.

By April 2024, roughly 10 years after the luxury resale brand launched, Rebag unveiled a membership program with Rebag+, where customer purchasing power increased by 27 percent.

Last August, Rebag entered retail, partnering with Bloomingdale’s for in-store kiosks featuring pre-owned luxury items and resale options.

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