Louis Vuitton has ordered up a new role for Jeremy Allen White, booking the Emmy Award winning star of The Bear as a new house ambassador.

The news, confirmed by Louis Vuitton out of Paris on Tuesday morning, makes a red carpet romance official as White previously stepped out in LV ensembles at the Met Gala in May and the SAG Awards in February. For the former, he wore a custom pinstriped three-piece suit in black with pearl buttons and flared trousers paired with a white shirt and tie, a diamond-encrusted brooch and a gold Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds. For the latter, he stepped out in a black three-piece, single-breasted tuxedo minus the bow tie.

Both the looks belong to Louis Vuitton men’s creative director Pharrell Williams who released a statement about White’s appointment. “Jeremy’s got a quiet confidence and authenticity that you can’t fake. It’s effortless. At Louis Vuitton, it’s about real people who move culture forward — and Jeremy lives that. We’re proud to welcome him into the family,” he said.

After breaking out in a big way thanks to his starring turn as Carmen Berzatto, the main character on Christopher Storer’s FX series The Bear, White won a slew of awards and signed a deal as an ambassador for Calvin Klein. He stripped down to his underwear for back-to-back campaigns.

On the heels of The Iron Claw, he filmed a role as Bruce Springsteen in Scott Cooper’s Deliver Me From Nowhere about the making of the iconic rocker’s 1982 album Nebraska. Penned by Cooper adapted from the book by Warren Zanes, the film also stars Stephen Graham, Marc Maron, Gaby Hoffmann, David Krumholtz, Paul Walter Hauser, Jeremy Strong, Odessa Young and Grace Gummer.

Other major names in the Louis Vuitton family include Zendaya, Emma Stone, ​Lisa, J-Hope, Jackson Wang, Callum Turner, Timothée Adolphe, Léon Marchand, Antoine Dupont, Felix and Enzo Lefort.