LONDON — David Beckham last week traveled to Shanghai for the opening of Authentic Brands Group‘s new Asia-Pacific headquarters in Shanghai.
Authentic Brands Group in 2022 entered into a multimillion-dollar strategic partnership with the British soccer legend to co-own and manage Beckham’s global brand.
ABG said the establishment of an Asia-Pacific headquarters marks a milestone in the company’s global expansion strategy, having opened Europe, the Middle East, and Africa headquarters last year in Marble Arch, London.
Authentic Brands Group’s APAC headquarters in Shanghai.
MALONG
The Shanghai office will support Authentic’s growing brand portfolio and network of partners across the Greater China region and the Asia-Pacific market.
“Shanghai is a dynamic city and is the right home for our APAC headquarters, with China presenting great opportunities for growth,” said Jamie Salter, founder, chairman and chief executive officer of ABG, which last year teamed with Saks Global to grow its luxury propositions.
“The opening of our Shanghai office reflects our confidence in the region and commitment to building strong, localized partnerships that unlock the full potential of our brands,” added Salter, who attended the opening alongside Beckham and ABG president Matt Maddox, Asia-Pacific president Wesley Chu, and executive vice president and head of Greater China Josh Perlman.
David Beckham and Jamie Salter inaugurate Authentic Brands Group’s APAC headquarters in Shanghai.
Located in the same building that hosts Chanel’s China head office in downtown Shanghai, the ABG Asia-Pacific headquarters span around 21,500 square feet and feature five showrooms, one style studio and an executive lounge.
As the regional command center, it hosts a team across lifestyle, entertainment, brand, business development, PR and marketing.
Maddox said the Shanghai office further solidifies the company’s “Think Global, Act Local” strategy, which centers around leveraging global scale with local expertise.
Authentic Brands Group’s APAC headquarters in Shanghai.
NEE
“This approach not only allows our growing employee network to have dedicated places to connect with one another but also provides hubs to bring in partners and offer the full Authentic experience in a singular space. With the opening of our Asia-Pacific headquarters, Authentic reinforces its strategy of building regional centers of excellence in the world’s most influential markets,” he added.
A global brand owner, developer and entertainment company, Authentic Brands Group has about 75 names in its stable of well-known labels that range from Juicy Couture, Reebok, Champion, Marilyn Monroe and Elvis Presley to Barneys New York, Judith Leiber, Hervé Léger, Vince and Brooks Brothers.
It generates around $32 billion in annual retail sales through a global presence in 150 countries, and its brands have more than 29,000 freestanding stores and shops-in-shop, as well as 400,000 points of sale.