Champion has now secured the rights to produce licensed apparel for the NFL, adding to its existing portfolio of league partnerships, including the NHL, MiLB (Minor League Baseball) and PLL (Premier Lacrosse League).

Its inaugural collection for the league will debut at Fanatics Fest NYC, held at the Jacob K. Javits Convention Center June 20 to 22. At the sports and collectibles festival, Champion will drop limited-edition exclusive T-shirts, sweatshirts and hoodies for both the NFL and NHL. Teams will include the New York Giants and Jets, the Dallas Cowboys, Washington Commanders, Philadelphia Eagles, New York Rangers and New Jersey Devils. The products will then become available in stores and online later this year with specific distribution varying by city.

Each league’s product assortment will feature colors, logos and archival influences distinct to their teams.

“Champion has been synonymous with sports for over a century, and this partnership is a natural evolution of the brand’s commitment to athletes and fans alike,” said Lawrence Berger, cofounder of Ames Watson, the brand’s collegiate and sport licensee. “We’re thrilled to collaborate with these powerhouse leagues to deliver premium apparel that fuses performance, heritage and style.”

Authentic Brands Group purchased Champion from Hanesbrands for $1.2 billion in April.

“Champion’s enduring legacy in sports has always been rooted in the pursuit of excellence,” said Jarrod Weber, president of sports and lifestyle at Authentic. “Our partnership with Ames Watson allows us to bring this legacy to life in new and exciting ways, seamlessly blending our craftsmanship with the rich traditions of the NFL and NHL. We are excited to offer fans premium apparel that speaks to their passion for the game while staying true to Champion’s timeless heritage.”