Tanishaa Mukerji, Karishma Tanna and Sunny Leone attended an interesting session named ‘Star System on OTT: Loading soon, or Playing Out Already?’ at the Bollywood Hungama Style Icons Summit and Awards 2025.
Bollywood Hungama Style Icons Summit and Awards 2025: “We can find an audience on streaming, not in cinemas. Theatres will KICK us out…some of the DUMBEST films have been the biggest hits” – Tanishaa Mukerji
Tanishaa Mukerji said, “A star is somebody who is extremely popular. Karishma became a star after Scoop. OTT gave her the opportunity to be seen in a role and she took it to another level. That’s the brilliance of OTT that it gives a wider range of actors. There are limited theatres and limited production houses. Our budgets keep increasing as we are catering to a larger market. Even OTT is catering to the market but it can afford to have different audience brackets. You’ll find your audience on streaming. A Bollywood film can’t afford that. We can’t afford to find our audience. The theatre will kick us out! This is the reason why good writing is going on OTT.”
She added, “Some of the very dumbest films have been the biggest hits. I won’t take names but I am like, ‘How is this working?’.” Karishma Tanna replied, “I agree to that.”
Tanishaa Mukerji continued, “But there’s an audience for that. It might not appeal to me as I am an elitist audience. I am honest about that.”
She further stated, “Yes, the star system will creep into OTT. Even the OTT is now understanding what Bollywood knows, that is, more subscribers and they want to keep growing.”
Karishma Tanna remarked, “Fortunately now, the audience is more content driven. If the first episode doesn’t generate interest, they have the power to switch it off.” Tanishaa added, “They reject the stars also.” Karishma agreed, “Yes, content is the king.”
The Style Icons Summit and Awards 2025 presented by Virgio, driven by TVS Raider, powered by Nesterra, along sice premium lingerie partner Amante, jewellery partner Caratlane, smile partner toothsi, style partner Biba, watches partner Helios, kitchen partner Prestige, beauty partner Mars, skincare partner Fixderma, snacking partner Happilo, footwear partner Red Chief, radio partner Radio City, glam partner Looks Salon, and gifting partner FnP. The event is slated for June 5, 2025.
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