At the third edition of the Bollywood Hungama Style Icons Summit and Awards 2025, actress Mannara Chopra joined Akanksha Puri and Madhurima Tuli in a lively discussion about the evolving landscape of Indian television. Speaking on the panel titled “The Big Fight For Small-Screen,” Mannara offered a candid reflection on her journey across formats, from South Indian films to reality TV, and why television still commands a strong emotional and cultural hold over audiences.
Bollywood Hungama Style Icons Summit and Awards 2025: Mannara Chopra reveals Laughter Chef skyrocketed her Instagram reach to 100 million, calls for modernized serials; says, “Dramatic boyfriends don’t exist in real life anymore. So how can we consume dramatic content?”
Mannara credited her recent popularity surge to the reality show Laughter Chef, calling it a turning point in her public visibility. “You will not believe, my Instagram reach at that point of time was literally like 100 million,” she shared. “TV gives you that kind of love. The kind that sticks, that grows.”
The actress acknowledged television’s enduring connection with viewers, especially through daily soaps and serials that remain a staple in Indian households. “There are times I remember, after coming out of Bigg Boss, I had gone to Delhi and my sister told me, ‘Sit and watch this serial.’ Because you want to calm your mind. I think when people sit in the evening and watch TV, they want to feel relaxed,” she said, adding that slow-paced content still serves its purpose.
However, Mannara also noted a growing disconnect between traditional serials and evolving viewer sensibilities, particularly when compared to OTT platforms and short-form content. “Why OTT and one-minute real format shows are taking over is because of two things—modernization and pace,” she explained.
Highlighting the shift in how Indian women, across socio-economic segments, engage with content and commerce, Mannara said, “Every woman sitting at home is doing online shopping, comparing prices, making smart decisions. Their realities have changed, and so should the stories we show on TV. Even mother-in-laws today appreciate when their daughters-in-law earn money. That mindset shift has to reflect in our serials.”
She also pointed out the fatigue viewers feel from overly dramatic storytelling. “If I want to watch something draggy, I’d rather watch Bhabhi Ji Ghar Pe Hai. It has that light-hearted, dopamine-boosting effect. But dramatic boyfriends don’t exist in real life anymore—so how can we keep consuming that kind of drama on screen?” she said, half in jest.
The Style Icons Summit and Awards 2025 presented by Virgio, driven by TVS Raider, powered by Nesterra, along with premium lingerie partner Amante, jewellery partner Caratlane, smile partner toothsi, style partner Biba, watches partner Helios, kitchen partner Prestige, beauty partner Mars, skincare partner Fixderma, snacking partner Happilo, footwear partner Red Chief, radio partner Radio City, glam partner Looks Salon, and gifting partner FnP. The event is slated for June 5, 2025.
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